Nitrogen Hazard Rate is a powerful lead generator powered by Snappy Kraken's automated marketing campaigns.
MIAMI, October 2, 2023 --( BUSINESS WIRE )-- Snappy Kraken, the innovative technology company serving financial advisors , today announced a live presentation of its Nitrogen lead generation campaign from the Fearless Investing show floor Nitrogen Summit. This presentation uses the Nitrogen Risk Number ® and provides tools for financial professionals to drive traffic to their risk assessment questionnaires and attract leads through an automated, multi-step marketing campaign. Integrating seamlessly with the Nitrogen Growth Platform , it allows advisors to launch an automated marketing campaign that captures attention, easily drives traffic to the Nitrogen Risk Assessment Questionnaire, and comparison process Proven guides insights into portfolio creation and proposals.
In an industry known for fragmented marketing efforts and complex tools, Nitrogen Lead Generation offers a streamlined solution that saves advisors invaluable money. This integrated approach helps financial advisors effectively capture leads, engage prospects with personalized email campaigns, and encourage them to convert, all through an easy-to-use interface. Additionally, the campaign has a secondary feature that allows advisors to target highly motivated prospects, leading to appointment bookings, while automated follow-up communications run seamlessly in the background.
The Nitrogen Lead Generation Campaign, powered by Snappy Kraken, provides a complete marketing funnel, accessible through the Nitrogen Shared Growth Platform and Snappy Kraken Automation customers who enroll in the Growth Plan. He understands:
A tool for websites and landing pages to capture leads
Professional explanatory videos on what the Risk Number® means to give potential clients context and a sense of urgency to take the test
Automated follow-up emails to nurture leads and keep them engaged
Inform advisors with instant alerts on new registrations, allowing them to act quickly on potential leads.
A compelling series of promotional emails and social media posts that help you build strong relationships and increase trust and conversion rates
Enter text and create images using artificial intelligence and a drag-and-drop authoring interface to instantly change content and layout to match your advisor's branding.
An added benefit of the early lead capture component is that leads stay in the funnel even if they don't complete the quiz.
“Financial advisors need prospecting tools that build trust and provide them with qualified leads,” said Robert Sophia , CEO of Snappy Kraken. “With Snappy Kraken’s acquisition of the appropriate nitrogen lead, we have two of the most important foundations.” “We know that prospects are looking for value up front when contacting advisors. This campaign helps advisors deliver this value while streamlining their marketing efforts. It’s a win-win situation for both advisors and their clients.
Snappy Kraken has maintained an integration with Nitrogen, formerly known as Riskalyze, since 2018 with a collaboration that began at that year's Fearless Investing Summit . In partnership with Nitrogen, Snappy Kraken improves how advisors capture leads and connect with prospects, ultimately transforming them into satisfied clients who truly understand the value proposition of their financial journey.
“At the heart of financial advice is the human-to-human conversation about risk versus return and the advisor's ability to follow through on that conversation in the client's portfolio,” added Craig Clark, Nitrogen's chief marketing officer. “A Nitrogen lead generation campaign allows advisors to leverage Snappy Kraken's powerful, time-saving automation and deep lead nurturing capabilities to partner with the highest converting CTAs in the industry, helping to leverage this conversation as a risky lead generator. The advisors we serve Kari work together. to reduce the time and energy spent on marketing while increasing the ROI of their marketing efforts.
Snappy Kraken's advanced marketing funnel, developed in close collaboration with Nitrogen, follows the addition of an artificial intelligence (AI)-powered email builder over the summer .
To celebrate the deepening partnership and make it easier for advisors to take advantage of this integrated solution, Nitrogen and Snappy Kraken are offering two months of marketing automation for $99 to new joint clients.
Financial advisors looking to improve their business and change their approach to prospecting can explore the Nitrogen lead generation campaign video here . Demonstrations of this marketing funnel will take place this year at the Fearless Investing Summit, October 2-4 in Miami.
About Snappy Kraken
Snappy Kraken is an award-winning marketing technology (martech) company providing original content, marketing automation, custom website design and bold, unique marketing campaigns to the financial services industry. Data-driven decision-making guides every marketing campaign. Snappy Kraken received the 2023 Wealth Management Industry Award for thought leadership, and won the previous year in the Digital Marketing Campaign of the Year category for its Blend Out campaign. Last year, Snappy won the WMIA Social Media Leadership Award for Kraken technology. Providers for its annual marketing research report and Marketing Automation for Technology Provider Awards “Cold to Gold Framework”. Recognized by Benzinga in three categories in 2020, as well as Best Content Marketing Software for three years in a row by MarTech Breakthrough, Snappy Kraken was no. 8 and no. The latest two financial plans list the best fintech companies to work for.
To learn more about Snappy Kraken solutions for financial advisors, including commercial white label solutions, and to use the recently announced new and improved tools, visit www.SnappyKraken.com.
Speaking of nitrogen
Since launching Riskalyze in 2011, Nitrogen has revolutionized the way financial advisors and wealth management companies grow. Today, Nitrogen is the growth platform for asset management firms, helping advisors book appointments, valuable client meetings and turn clients into reference samples. The company developed Risk Number® based on a Nobel Prize-winning academic framework and supports the Fearless Investing movement: thousands of financial advisors committed to our mission of enabling the world to invest without fear . To learn more, visit NitrogenWealth.com.
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