PMG acquires Camelot's strategic marketing and media division, expanding services to achieve transformative impact.
PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent video, OTT and CTV acquisition agencies and a leader in business transformation and marketing for over 40 years. Headquartered in Dallas, Texas, Camelot will become part of PMG, whose key clients include Intuit, Charter Communications, Experian, Michaels and Whole Foods. in Fort Worth, Texas.
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Georgy Postfanov, CEO and founder of PMG (Photo: Business Wire)
PMG CEO and founder Georgy Postfanov said Camelot is the perfect complement to PMG's strong customer focus. “As the situation rapidly evolves, clients are looking for agency partners who provide integrated solutions based on data, technology and results. The acquisition of Camelot provides excellence in CTV, OTT, traditional media and scales all PMG sales. And fully integrated to move the model forward.” He added: “Camelot has created a unique industry-leading video studio. Their commitment to innovation and growth in the video industry aligns well with PMG’s technological advancements, automation and innovation.”
The acquisition of Camelot is further confirmation of PMG's philosophy that the company is always changing for the better.
“With the addition of nearly 160 Camelotians, PMG continues to invest in technology media, strategy, analytics and innovation to drive real change for our clients. We strive every day to help our clients solve their biggest business problems. accountability and influence across the business, as well as a commitment to excellence, will enable PMG to prepare for future transformation. “This allowed him to work with brand managers,” Popstifanov said.
The interaction between PMG and Camelot continues in the human environment. PMG has been named one of AdAge's Best Places to Work eight years in a row and has a 90% employee retention rate over the past five years. “PMG’s commitment to people and culture was one of the first things that caught our attention. Doing the right thing is never easy, but it is clear that PMG puts its values first, even when it is difficult. Camelot believes that a happy workplace leads to "We're looking forward to it," said Sam Block, CEO of Camelot. Camelot also looks at the accomplishments and commitments of its workplace culture, including "AdAge Best Places to Work, Inc." and the Dallas Morning News' "100 Best Places to Work."
Business integration begins immediately, and customer needs dictate the timing of unique interactions between teams and capabilities. Georgy Popstifanov will become CEO of the new company and will promote its vision and ambitions to approximately 700 PMGs worldwide.
About PM
PMG is a global, independent digital company that wants to inspire people and brands to do everything. Building on shared success, PMG will provide business strategy and transformation, innovation, media and analytics, and the Alli market intelligence platform Digitized for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta and Cleveland, our team of more than 500 employees works with brands such as Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler. , Momentive, Sephora and Shake Shack have received industry awards including Cannes Lions and Adweek Media Planner of the Year.
Named one of AdAge's 2023 Best Companies, MediaPost's 2023 Freelance Agency of the Year, and AdWeek's 2021 Media Agency of the Year, PMG is committed to continuous improvement, business integrity and developing dynamic relationships. We're proud to be one of the fastest-growing, innovative companies, a top place to work for women, and a top place to work for women. Be the only company named one of Fortune's Best Places to Work for Women in 2023 and one of the Best Places to Work in the Advertising Age eight years in a row. For more information about PMG, visit www.pmg.com.
About Camelot
A pioneer in media and marketing for 40 years, Camelot Strategic Marketing & Media is an independent agency headquartered in Dallas with more than 150 employees across the United States, including New York, Los Angeles and Baltimore. We partner with some of the most demanding and passionate brands in the world—from TurboTax to Whole Foods to Michael's—to deliver media-neutral, transparent and insightful marketing and media strategies and execution that deliver outstanding results. . For more information about Camelot, visit Camelotsmm.com.
Media inquiries
Melissa Flynn
Camelot
843.817.7653
Melissa@melissaflynnpr.com
Blackwell Parks
PMG
817.946.1689
Parks@pmg.com
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