Mars Agency has launched new e-commerce extensions to its Insights suite, a comprehensive industry service, without a box on Amazon.
NEW YORK , Oct. 24, 2023 /PRNewswire/ -- Mars Agency today unveiled new enhancements to the Merlin eCommerce Intelligence Platform at Amazon , a comprehensive global intelligence suite designed to accelerate end-to-end capabilities. The platform provides key metrics for four key components: Sales and Operations, Media, Digital Shelf and Amazon Marketing Cloud. To take it a step further, holistic dashboards and opportunity reports enable marketers to make better, smarter decisions, while artificial intelligence tools enable marketers to succeed with Amazon Marketing Cloud. By combining the core expertise and data needed to control Amazon with the principles of commerce marketing and buyer behavior, Mars Agency is setting a new industry standard in e-commerce.
Key enhancements to the Marilyn eCommerce Intelligence Platform that combine end-to-end insights with end-to-end teams:
1) Marilyn AMC Cleanroom Solution: This new solution provides marketers with an intuitive, easy-to-use portal to ask key questions that help inform strategic marketing decisions and media planning on how consumers interact with sponsored brands and display ad management. Campaign execution. Localize it to see how advertising drives in-store sales
2) Marilyn Digital Shelf Health: This new digital shelf technology helps customers go beyond content satisfaction and gain a competitive advantage. From content health to market share to sales and order value, these solutions provide insights that improve e-commerce performance.
With 700% growth in just three years, the full-service Mars eCommerce team includes business analysts, executives, advertising specialists, DSP specialists, search specialists, digital shelf strategists, copywriters and designers. The team is currently testing ChatGPT to create product listings and digital copy on digital shelves, and is also exploring creative AI tools to determine image effectiveness. They now provide their backend teams with the comprehensive insights gained through the Marilyn eCommerce Intelligence Platform.
Customers agree that a powerful combination of an end-to-end approach and an end-to-end team can make a significant impact on their business.
According to Jonathan Moy , Director of Amazon and Omnichannel at Prestige Consumer Healthcare: "Our partnership with the Mars eCommerce Intelligence Platform helps us gain insights from the digital shelf, not just grow business effectively."
According to Robert Rivenberg , Global CEO of The Mars Agency: “We believe we are the only e-commerce company that uses what we call art and algorithms, data and insights to drive e-commerce assets “seamlessly connecting and delivering people to our customers more. Delivers better business results and customer experience."
E-commerce is a fast-paced industry where your business can change at any time. Marketers need quick response, data protection, resource constraints and fast onboarding. Combining a passion for shopper marketing with industry-leading data, The Mars Agency is dedicated to increasing shopper engagement, improving engagement with marketing programs, and identifying opportunities to better leverage retail capabilities and seller innovation, helping Amazon grow and succeed.
To learn more about the Marilyn eCommerce Intelligence Platform, visit www.themarsagency.com/ecommerce/.
About Martian bodies
Mars Agency is an award-winning independent global trade marketing practice. With talent from around the world, they combine people, technology and intelligence to make each client's business better than ever. Mars' industry-leading MarTech platform, Marilyn ® , helps marketers understand the full business impact of their commerce marketing so they can make better decisions, create connected experiences and achieve better results. Learn more at www.themarsagency.com and meetmarilyn.ai .
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