One of the most common marketing strategies used by entrepreneurs is the marketing mix (Bauran Marketing). This concept allows a company to satisfy the consumer in order to increase the sales of a product or service.
By applying the concept of marketing mix, a company can make the best use of available resources to achieve its planned objectives.
To improve your marketing mix, you must carefully select the points presented in this article.
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What is the marketing mix?
Muhammad Yusuf Saleh and Mia Saeed, as cohesive marketing strategists, developed the marketing mix in which marketing was the single variable for all marketing activities to achieve the desired objectives.
The marketing mix consists of strategies that follow your objectives to achieve your goals. The strategy is implemented by applying certain elements of the marketing mix itself.
Because this was not the case, marketing was designed to control results in order to achieve goals. In this case, combined elements are needed to make new products.
The term "marketing" was coined by Neil Borden of the American Marketing Association (AMA) in 1953 at Harvard Business School.
In the late 1950s, McCarthy of the University of Michigan classified the marketing mix into various elements such as product, price, promotion, and place. It is for this reason that marketing is also known as the 4P concept.
Most of them constitute a marketing mix that brings you many benefits.
1. Kotler Dan Armstrong
The marketing mix gives you the opportunity to design your marketing factors so that you can successfully manage your marketing activities.
2. Solomon, Marshall, Dan Stewart
The marketing mix is made up of tools that allow a company to obtain the desired response from a predetermined group of consumers.
3. Boyd, Walker, Dan Laresh
Marketing mix is a combination of variable and variable marketing that can be carried out by a company to implement a marketing strategy to achieve its business objectives in a particular market.
4. Kotler and Keller
Creating your marketing and marketing mix gives you the opportunity to support your marketing team so employees can respond to customer feedback.
4Ps of the variable marketing mix:
Dikutip dari buku Prinsip Dasar Manajemen Pemasaran ole Lucky Natalia, DKK, Marketing Mix or Bauran Pemarangan Utamanya consists of 4 components, Yaitu.
1. Product (product)
The first variable in the marketing mix concept is the product, that is to say what is offered to the consumer and can satisfy their desires, needs and expectations.
indicators by which the product affects the consumer; Quality, comfort, design, fit, improved performance, service, maintenance, cleaning and garcinia. Based on these overall measures, it is expected that the consumer will be interested.
2nd Prize (Prize)
It is important that you offer your customers a product that they want to buy. Penetapan Kharga should focus on the revenue, expenses and profits that the business will generate.
Therefore, price must also be considered with the consumer in mind. Later, buyers declare the price of the goods received. Factor Line Yang Bisa Obsutsar Juga also offers a discount.
3. Advertising (Promotions)
Advertising can be done using iklan contohnya. Advertising campaigns began to offer consumers the opportunity to purchase a product they no longer needed. The consumer then receives a lot of information about the product and decides to buy it after a few months.
The promotion also targets customers who are still hesitant to purchase the product and use it according to their needs and desires.
4. Position (tempo)
It is very important to choose the right place or location for your business. The consumer should be at least somewhat satisfied and purchase the product within a short period of time.
7P variable marketing mix:
Seize Zamananya Zaman, Sumalam Teori Ilmu Dizangami Semakin Menguru, Kasamut Marketing Mix. It is for this reason that the concept of the 7P marketing mix is well known. Yang means that the components of the marketing mix have increased from 4 to 7 variables.
Keep the variable marketing mix of the 7Ps like that of the 4Ps. Here we explain the three changing elements of the marketing mix.
5. People (Orange or SDM)
For a long time, it was important that you didn't do anything important that you needed to do. With Karyawan Yang Berperforma, Kepuasan and Kesetian Xel Dapat Terchipta bike. This is why consumers are motivated and driven.
6. Process (prose)
The process and quality of service depends on the process of delivering the product to the consumer. The rhymes are: “yang dimaksud di sini adalah rutan pelaksanan yang saling terkait dan kemudian bersama-sama menguba masukan menjadi keluaran”.
Many people have experience with quality improvement systems and have achieved new standards that they need to test and improve.
7. Physical proof (physicist Bukti)
The physical evidence here is the location of the building where the company's products are located. Certain features of the building are designed to add value to consumer businesses. Therefore, the company must pay attention to lighting, space and cleanliness to influence the customer's mood.
DASA MARKETING PRINCIPLE:
It includes possibilities for action: theory and practice, loyalty, sustainable development, Dede Juniori, DKK, marketing concepts that combine several basic principles in their application. Yakni sevagay berkut:
1. Compatibility and Kesselerson
A business must ensure that all elements of the marketing mix support each other for the message to be effective for the consumer.
2. Responsive Terhadap Peruvahan Pasar
Market changes such as constantly changing trains, frequently changing consumer preferences, every business must keep an eye on the end of market competition. In this way, applied marketing mix concepts can remain relevant and effective.
3. Refocus the kebutuhan-devourer panel
Then, carefully study the marketing strategies and the objectives of marketing strategies. The company can thus better understand its customers and respond to their needs.
4. Flexibility and innovation
That's why you met most of the people in Peru and helped develop a strategy to help the Peruvian government.
5. Testing and evaluation
The concept of marketing mix used in a company must be reviewed regularly. This means that the effect will not be affected. It then happens that the term is valid until the end of life.
Celebikhan’s marketing mix
A smart marketing mix with strategies that increase the chances of success and failure. Marketing mix of Berikut Kalangan.
1. Menarik distracts
Bauran Pemasaran Yan Tepat and Dapat Kena Mengasilkan Pesan Yan Kuat and Menarik. This way, you can reach potential consumers and attract the company's attention to the product or service offered.
2. Excellence Award
The variable marketing mix mentioned above can be used to differentiate the company from its competitors and thus attract more consumer attention.
3. Increase sales and revenue
When applied correctly and effectively, a number of elements of the marketing mix have the potential to increase a company's sales. Demican depends on his ability to do other things.
The marketing mix helps businesses better understand consumer needs and preferences. This is mainly done through market research and precise segmentation. Consumers benefit from advantages when identifying Barula companies.
5Mengoptimalkan Sambar Daya:
By effectively managing the rotation of your marketing materials, you can ensure that the days available are as useful and rewarding as possible.
This is an explanation of marketing strategies that can be applied in the future.
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