The NCAA and its president Michael Powell introduced the term “10G” at CES 2019. Since then, wired ambitions have become an affront to the global mobile industry's 5G initiatives.
Comcast member companies, which are at the forefront of innovative HFC networks, have used the term. Last week, the company even reached out to the cable industry to announce the first live broadcast of its next-generation broadband service, DOCSIS 4.0 , which Comcast says will deliver speeds of up to 2 gigabits per second, faster than traditional hybrid fiber-coax Connections cable. .
But in February, T-Mobile filed a complaint with the National Advertising Division. And on Friday, the Observer said it supported the cell phone company . The group said Comcast should not market its Xfinity fixed broadband service as "10G" unless it can deliver 10 Gbps over it.
Comcast is selling "Gigabit Pro" fiber-to-the-home service for $300 a month, but NAD says that's not the plan. Comcast uses the term “10G”.
"In assessing support for this claim, NAD used Comcast's description of its entire network as '10G' to convey the message that all customers on the network would receive a significant speed increase of up to 10 Gbps," NAD said. “However, only one of Xfinity’s many plans (Gigabit Pro) can achieve 10Gbps, and achieving this level of service requires fiber to the building. Additionally, NAD determined that the evidence in the registry was insufficient to support “Xfinity 10G.” Networks “significantly lower than 5G”. The selfless message contained within is amazing.
The NAD said Comcast did not provide a "rational" basis for the terms "10G," "Xfinity 10G" and "Xfinity 10G Network" and concluded that it should no longer use the marketing terms in that way. He can improve his work.
Comcast, perhaps embarrassed that the wireless industry has insisted for years that "5G" refers to "fifth generation" networks rather than 5Gbps service, has appealed the decision, NAD added .
TMT respects the decision of the NAD. Earlier this week, for example, Google announced that it had dropped claims that its YouTube TV service cost $600 less than cable TV, after the NAD sided with Charter Communications' complaint and dismissed Google's appeal.
