Leading marketers are looking to accelerate change in their organizations by promoting representation, employment and accessible content in marketing and communications.
NEW YORK, October 25, 2023 --(BUSINESS WIRE)--Accenture (NYSE: ACN), a leading global professional services company, and TD Bank, America's Most Convenient Bank® , today announced the formation of a cross-industry coalition. . . Supported by chief marketing officers (CMOs) and chief communications officers (CCOs), Disability:IN is the leading global organization promoting disability inclusion and equality in business. This coalition seeks to accelerate the inclusion of people with disabilities in the marketing and communications professions by achieving six shared goals. Coalition members include Disability:IN CMOs and CMOs such as Adobe, Experian and SAP.
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Accenture and TD Bank announced today that, with the support of Disability:IN, they have formed an industry-wide coalition to advance disability inclusion and equality in business. (Graphic: Business Wire)
According to the World Health Organization (WHO), approximately 1.3 billion people, or 16% of the world's population, live with a disability. Accenture has been studying the benefits of disability inclusion since 2018, and the soon-to-be-released study shows that top companies (those that excel at disability inclusion) have approximately 25% higher productivity than their peers. measured by income per employee. However, many organizations are seeking guidance on how to implement practices to continually integrate people with disabilities into their marketing, communications, and marketing-related content departments.
“People with disabilities are the largest minority group in the world, but the opportunity to increase disability representation in marketing and communications is enormous. Bringing together this cross-industry group of marketing leaders has the potential to change the way we as a society view disability,” said Jill Houghton, President and CEO of Disability:IN. “We want companies and brands to capitalize on the potential of this incredible market and hire more disabled marketers and communicators whose lived experiences can help shape more inclusive and authentic messages that resonate with consumers.”
Coalition members commit to focus on specific, measurable actions related to six common marketing and communications goals and their respective organizations:
Representation: Promote accurate, positive and truthful representation of people with disabilities through marketing and communications.
Education: Awareness and lifelong learning about best practices for accessibility and inclusion in marketing and communications.
Employment: Create and maintain jobs in marketing and communications for people with disabilities.
Thought Leadership: Serve as a thought leader to engage the conversation about disability inclusion in the field.
Accessible Content: Developing strategies to promote accessible content in marketing and communications.
Community: Increase and expand coalition membership, creating an open community of progress to share and learn new best practices.
Under Disability:IN's leadership, the coalition's agenda and activities will be led by coalition chairs Jill Cramer, chief marketing and communications officer at Accenture, and John Pluchowski, chief communications officer at TD Bank, members of the NA Coalition and its team. base. The purpose of the meeting is to advance six common goals, including at the Disability:IN Global Conference and Exhibition in July, to share progress in work processes, learn from efforts to integrate people with disabilities in their organizations, and explore initiatives and trends aimed at integration of people with disabilities in marketing. and communication.
“Inclusion and diversity are part of Accenture’s DNA and are close to my heart. It is vital to bring people together to further promote the inclusion of people with disabilities in our environment and accelerate the creation of accessible content to represent people with disabilities and the industry as a whole. “One of my top priorities this year,” says Jill Cramer, senior director of marketing and communications at Accenture. “This is just the beginning as we invite all brands and marketers to join us on this journey as we take steps forward together.”
“At TD Bank, our goal is to improve lives and build a more inclusive future, not for some, but for all,” said John Pluchowski, TD Bank, NA and Disability:IN Board Member and Chief Communications Officer. “As marketers and communicators, we know firsthand the power of collaboration and creativity that comes from working together every day. “Making content more accessible across all sectors is vital, and as a coalition we are committed to achieving this ambitious goal.”
Marketing and communications directors from organizations focused on disability inclusion are encouraged to join the coalition. They can express their interest by contacting us at info@disabilityin.org. Coalition members are leveraging opportunities to identify and shape hiring, training, operations, platform changes, education and other best practices to advance efforts to help companies achieve business goals, equity and inclusion.
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and organizations build their digital core, optimize their operations, accelerate revenue growth and improve services for citizens, creating real value through speed and scale. We are a company driven by talent and innovation, with approximately 733,000 people serving customers in more than 120 countries. Technology is at the center of today's change, and we are one of the world's leaders in helping drive that change through strong ecosystem connections. We combine our technology strength and leadership in cloud, data and artificial intelligence with unparalleled industry experience, functional expertise and global delivery capabilities. We can deliver real results through our various services, solutions and assets in the areas of Strategy & Consulting, Technology, Operations, Industry X and Tracks. These capabilities, combined with a culture of shared success and a commitment to 360° value creation, help our clients reinvent and build lasting, trusted relationships. We measure our success by the 360-degree value we create for customers, each other, shareholders, partners and our communities. Visit us at www.accenture.com.
About TD Bank, America's Most Convenient Bank ®
TD Bank, America's Most Convenient Bank, is one of the largest banks in the United States, offering a full range of retail, small and commercial banking services and services to more than 10 million customers in more than 1,100 convenient locations in the Northeast and Midwest. . . Atlantic, Metro, Washington, Carolina and Florida. In addition, TD Auto Finance, a division of TD Bank North Carolina, offers vehicle financing and dealership services. TD Bank and its subsidiaries also offer private banking and wealth management services through TD Wealth® . TD Bank is headquartered in Cherry Hill, New Jersey. For more information, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.
TD Bank, America's Most Convenient Bank, is a member of the TD Bank Group and a subsidiary of Toronto-Dominion Bank of Toronto, Canada, which is one of the ten largest financial services companies in North America. Toronto-Dominion Bank is listed on the New York and Toronto stock exchanges under the symbol "TD". For more information, visit www.td.com/us.
About disability: RU
Disability: IN is a global organization that promotes disability inclusion and equality in business. More than 500 companies are joining Disability:IN to make a lasting social and business impact on the world's most comprehensive disability measurement and reporting tool, the Disability Equality Index (DEI); the best in-person conferences and programs; expert consultation and participation; and leadership in public policy. Disability: The IN Supplier Diversity Program is a nationally recognized third-party certification program for businesses owned by people with disabilities, including businesses owned by disabled veterans. For more information, visit http://disabilityin.org.
© Accenture 2023. All rights reserved. Accenture and its logo are trademarks of Accenture.
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Contact
Julian McBride
accent
+1 917 244 9398
julian.mcbride@accenture.com
Shivani Annirudh
TD Bank, North Carolina, USA
+1 862 220 9627
Shivani.annirood@td.com
Alicia Torres
Disability: ID card
+1 760 519 5666
allyce@disabilityin.org
