(HypeBot) - Increase your chances of success on Instagram by learning more about the popular platform's features and functionality.
By Lauren Davis Disc Creators Blog
We all know that being a musician in today's world goes hand in hand with business and technology savvy, including knowing how to navigate social media. Fortunately, most platforms allow us to use our creativity and are so user-friendly that you only need to read a blog post (like this one!) to get started.
Content:
• What opportunity is there in the Instagram music community?
• How to create an effective Instagram profile
• Create a short and interesting CV
• Add a profile photo
• Instagram content marketing strategy for musicians
1. Post attractive photos/videos
2. Use headlines to encourage engagement
3. Be consistent with the story
4. Use hashtags and trending topics
5. Use Instagram ads for the new version
6. Update your Instagram store
Instagram is a platform for musicians to reach their fans using videos and photos. New features like Instagram Reels and Instagram Live can help you increase your visibility while interacting directly with your fans. As Instagram continues to grow, so will your fan base. Six tips to better understand how to promote music on Instagram, one of the largest social media platforms.
What opportunities are there in the Instagram music community?
Instagram has become essential for any artist or group. With over 2.35 billion users, it's about promoting music and becoming fans of new audiences.
Plus, the Instagram music community is extremely tight-knit. You'll find plenty of local and national groups to follow, connect with, and connect with. The more active you are on the scene and the more connections you make in the music industry, the more opportunities you create for your music.
For example, if you post frequently about your show or new release, another local group will connect with you. The band may meet you and ask you to pay for a gig at the venue they want to play. This has happened more than once in my group. Treat Instagram as your permanent networking tool and you won't even need to leave your home.
How to create an effective Instagram profile
Taking advantage of Instagram starts with creating an effective profile.
Create a short and interesting biography
A team bio is one of the first parts users see when they land on your profile page, so you want to use it sparingly - 150 characters or less.
In your Instagram bio, you'll want to include things like:
- Your species or version of it
- Where are you from?
- New version
- Upcoming shows
- Contact/Reservation Information
So far, you've directed users to your website, music, shows, and more. There are five links you can send where you can enter. You can promote your other social media platforms here.
Add a profile photo
This may seem obvious, but pay attention to your profile picture. If you have a band logo, you can use it or choose a promotional image of the band or artist.
You want your profile picture to reflect you, your mood and style. Using a photo of you performing live can work, but since you're only performing in a small circle, you need to make sure you tell users who you are. Make sure that the important parts of your image are captured in the correct format
How to Promote Music on Instagram: Content Marketing Strategies
The phrase "content is king" is important in marketing, mainly because it's true and applies when learning how to promote music on Instagram. Your content on Instagram includes photos, videos, and captions designed to engage your existing audience and attract new fans. The more you post and engage with your audience, the more you'll appear on your followers' Instagram feeds. A good mix of photos and videos will help you stay on top of the Instagram algorithm game
1. Post attractive photos/videos
I mentioned using an appropriately branded profile photo, but what about the rest of your Instagram profile? When you visit a page on Instagram, the content squares that make up the profile are collectively called a "grid." You have a collection of photos and videos that show who you are on the web.
picture
Not only do you want your images to be visually appealing and grab users' attention, but they also want to be consistent with your artist's brand. For example, if you play rock, you might consider posting photos of yourself on stage with your band playing their instruments.
Additionally, carousel posts are now trending, where you can post up to ten photos at once. Do yourself a favor and believe it. Always share at least two photos on Instagram. If your followers don't "like" the post the first time, they'll see the second post in their feed, giving them another chance to do so. If they haven't edited yet, they'll see the third photo and "like" the photo out of frustration or because they understand what you mean. Either way, it will help increase your engagement with the algorithm and increase your score.
It is sinking.
You should post videos! Just say it.
Videos featuring your music will go viral on social media. Creating a video on Instagram means creating a reel. Rolls is similar to TikTok videos: you can add text and music to the video (as your own).
You can use your IG Reels to show episodes of your live shows, allowing people to see you in all your musical glory. Or you can promote new music or shows and remind your audience that you and your bandmates are real people. Videos create connections with your fans as easily as posting photos.
2. Use headlines to encourage engagement
So you have photos and videos, but what about them? Your headlines are important to getting your content across – and yes, they should be on brand too.
For example, let's say you want to write about your upcoming new release. Captions are an opportunity to tell the story of the song: what (or who) it's about, what brought you the idea, the writing and recording process, and more. It doesn't have to be fictional but you still remind your audience that you are human. You create more opportunities to connect with them. The story behind the song can touch everyone and that's how you get a new fan.
3. Be consistent with the story
If your posts reflect what you do, your stories will tell your audience who you are . Stories give your fans a behind-the-scenes look at your band: getting your gear ready to record, packing your gear for your next gig, that pizza you ate while playing in Brooklyn, that weird bug you saw on the sidewalk. It is lost in front of you or in your home. Screaming to the music.
The best thing about IG Stories is that they disappear within 24 hours, so they're great for showing off your personality and behind-the-scenes footage. Stories are like little pieces of your life or music that allow your fans to see beyond the surface.
If you want to enjoy some moments in this story, you can create live moments on your Instagram profile. You can get exclusive tours, behind-the-scenes pictures, posts and more.
4. Use hashtags and trending topics
Using hashtags in your posts acts as a small search query, allowing users with similar interests in your genre or niche to find your site. You can search for trending hashtags on Instagram and see which ones match your music/brand. To expand your network to new users, you'll want to choose relevant hashtags that have a large following.
Trending Challenges are a big part of the game on Instagram and are often featured in Stories. The most common trend in recent months is the "Add Yourself" sticker. It's a public feature that interacts with your visitors, adding to their profile. Some examples include "The six photos you took in September" or "The last photo of your pet in the camera roll."
Polls and questions are very useful in stories and can be useful when promoting music on Instagram. You can use them to ask your fans specific questions and get them involved in your band's decisions, such as "What song should we play at the next concert?" »
5. Use Instagram ads for the new version
Instagram continues to grow. As mentioned earlier, there are currently 2.35 billion active users. In addition, the algorithm is constantly being updated and changed, mainly determining which of your audience will see your content. Trying to listen to your music can be very frustrating.
Instagram advertising is one way to do this. Musicians are using paid advertising to target new fans based on music interests, age, gender and location. You can choose a "goal" for your ad: more website visits, more profile visits, or more posts. You can then decide your budget and the duration of the ad broadcast.
6. Update your Instagram store
Instagram now makes it easy to sell your products to your followers through the Instagram Store. You can post t-shirts, pins, stickers, hats or anything else and your fans can buy them directly through your Instagram profile.
Once you start listing items on Instagram, you'll see a "Shop View" button right on your profile page. You can then promote your posts on your stories and earn extra money to fund your team with just a few clicks.
Learning how to promote music on Instagram can seem a little overwhelming at first, but once you make it a part of your music marketing, it will feel like second nature. Meeting other musicians and your new fans can be a great experience.
Lauren Davis is a writer, singer-songwriter, yoga instructor and voice coach. In the year In 2019, she earned a master's degree in creative writing. Her writing options include blog posts and song lyrics.
