MSA Safety Expands Brand Marketing Partnership With Pittsburgh Penguins

The company logo will adorn the team's away caps for the next three seasons.

PITTSBURGH , Sept. 25, 2023 /PRNewswire/ -- Equipping the Pittsburgh Penguins hockey team with essential protective gear will help them stay in the game and stay safe on the ice. MSA Safety (NYSE: MSA), a global leader in the design and manufacture of safety products and solutions, has a mission to keep workers safe. Over the weekend, the two organizations met at the UPMC Mario Lemieux Sports Complex near Pittsburgh to announce an expanded marketing partnership that will feature MSA Safety branding on the team's helmets for road games beginning March 22 in the National Hockey League. Season.

The full interactive multi-channel news release can be viewed here:
https://www.multivu.com/players/Amharic/9118652-msa-safety-expands-brand-marketing-partnership-pittsburgh-penguins/

The partnership expands MSA's relationship with Penguin, which was established in 2016. Under the new three-year deal, the MSA safety logo will appear on both sides of Penguins players' white helmets through the 2025-26 regular season. And the playoffs.

"We are thrilled to take our partnership with Penguin to the next level and expand our role as the team's official security partner," said MSA Chairman and Chief Security Officer Nish Vartanian . “We used to have the MSA brand on one of the Zamboni Penguins, which helped us build our profile in western Pennsylvania . This strategic investment is aimed at increasing our brand awareness in North America and around the world. ," he said.

In addition to helmet placement, the sponsorship includes MSA branding in PPG Paints Arena and on digital signage throughout the stadium.

"We are proud to have MSA Security with us as Penguin's official security partner this season," said Kevin Acklin, Penguin's President of Commercial Operations. “MSA manufactures the most advanced safety equipment and gas detection systems available today. Their products, including the popular V- ^Guard® helmets, help protect all types of workers, including firefighters and emergency responders. "I know the Pittsburgh firefighters have an excellent reputation for safety in MSA, and the Penguins are proud to have us with them this season."

This helmet sponsorship makes MSA Safety among the top corporate partners of the Pittsburgh Penguins. "We believe this partnership is a perfect fit for both of our teams," added Mr. Vartanian. "Our companies are based in Pittsburgh and share the same values of a culture of integrity and commitment to excellence. When it comes to workplace safety and technology leadership, we want MSA Safety to be the first customer, investor and potential employee. "We must be thinkers. We are confident that this partnership will raise our profile and help us achieve this goal," he said.

The MSA logo helmet kicks off the regular season on Oct. 13 when the Penguins travel to Washington, D.C. to take on the Capitals.

About MSA security

Founded in 1914, MSA Safety Incorporated is a global leader in the design, manufacture and delivery of safety products and solutions that protect people and facility infrastructure. Many MSA products combine electronics, software, mechanical systems and advanced materials to protect users from dangerous or life-threatening situations. The company's extensive product line is used by workers worldwide in a variety of markets including fire protection, oil and gas and petrochemicals, construction, industrial manufacturing, heating, ventilation, air conditioning and refrigeration, utilities, mining and military. MSA's core products include self-contained breathing apparatus, fixed gas and flame detection systems, portable gas detection equipment, industrial head protection, fireproof helmets and protective clothing, and fall protection equipment. With revenues of $1.5 billion by 2022, MSA will employ approximately 5,000 people worldwide. The company is headquartered just north of Pittsburgh in Cranberry Township, Pennsylvania, with manufacturing facilities in the US , Europe , Asia and Latin America. With more than 40 offices around the world, MSA generates approximately half of its revenue outside of North America. For more information, visit MSA's website at www.MSASafety.com.