The key to a successful email marketing campaign lies in the approach you take. Starting with the tools you use, how you build and segment your email list, and test the results of your campaigns. Here are some tips to help you improve your email marketing strategy:
1. Use electronic marketing tools
Standard email services such as Microsoft Outlook and Gmail are not designed for use in email marketing. When you use email marketing software, you can easily manage contact lists, generate leads, and send and track bulk and bulk emails. Many email marketing tools include features or integrations with other types of software to make marketing easier, such as: B. CRMs and landing page builders.
You can already collect email addresses from your customers after interacting with them, but there's much more you can do to build your email list. Whether you sell physical products, digital products, or services, you need to be able to offer some valuable information for free or in exchange for an email address. Offer prospects an eBook, free trial, voucher, or webinar, and all they need to do is provide an email address.
This free offer you create can be displayed on your website and you can promote it through social media or digital advertising. As you grow your email list, you can start segmenting, which will help you market to each group with better intent.
3. Segment your list based on user intent
Segmentation is one of the key factors in effective email marketing. By segmenting your audience into groups that differentiate user interests, you can create more personalized campaigns. At a minimum, you can segment your audience based on purchase history (customers vs. prospects), but you can do this in more detail. Try segmenting by geographic location, purchase type, and site interactions.
You can even send out surveys or create sign-up forms so your customers and prospects can tell you what they're interested in, making segmentation easier. The best email marketing services include automatic segmentation that creates lists based on sales history or how users interact with your website.
4. Involve your readers every step of the way
Creating effective email marketing is more than just the content of your emails. You can improve open rates and CTR by changing many elements of your emails, starting with the sender and subject line.
- From: Avoid generic "from" names. Use your brand name or a name your users recognize.
- Subject line: Some email marketing software programs allow you to make sure your subject line is short so it's easy for recipients to remember. Pre-header lines are lines that appear after or below the subject line. These can be longer and contain more interesting information to encourage clicks. Use an emoji or two to make it fun.
- Body: This is the heart of your message. You want the content to be short but informative and lead directly to the action you want readers to take.
- Call to action (CTA). These are buttons or links that entice email recipients to click on your website, form, or product page.
Also, make sure to optimize shipping times. The best time to send emails varies, but the consensus is that between 10am and 2pm on weekdays is best. To further hedge your bets, submit on Monday; Data from HubSpot shows that 22% of marketers say Monday is the best day for high open rates.
5. Measure the results of your email marketing campaigns
One of the best ways to find out if your email marketing campaign is successful is to check the reports. Most email marketing programs include at least basic reporting like open rates, bounce rates, and CTR.
When you use split testing or A/B testing for subject lines, body copy, and CTAs, you'll see what works best and what doesn't. Use the data you collect to refine your email marketing strategy and increase your open rate and CTR.
6. Clean, rinse and repeat
Instant email is happening. This is only a concern if it happens frequently or if you don't delete bad emails. A high bounce rate can affect the purpose of your email reaching the reader. This means your email may end up in the spam folder instead of its intended destination in your inbox.
Make sure to only delete email addresses that are unreachable for some reason (such as fake email addresses or blocked emails). You will be able to easily remove bounced email addresses and continue with your campaign (with some minor adjustments for better results in the next phase).
