It's only a week before you know what's going on and it's time for big things.
An important ritual of the season is the Christmas marketing contest. if this
The proof is on your desk, it's officially Christmas, so take out the cookie and put it down.
Put on your silly hat and turn on your brain one last time
YEAR
If you were aware of the marketing world in 1997,
You have no problem and you can win one of the prizes.
detailed ahead. All questions refer to the stories received.
Year-round marketing: if your memory fails you, give it a try
Information Office!
The first section consists of four questions divided into different periods of time.
The second year will test your knowledge month by month. Send by fax
RSVP (keep it legible!) Mix on 0171 413 4504. We'll announce
Winners at the beginning of the new year. Good luck and Merry Christmas!
1. 1997 Honor Rolls (January and June respectively).
Names of two famous traders who are CBEs today. First
is a high profile (award winning) direct seller based in Bradford.
heads the local council for education and business) and
Second, he is a recognized figure in the industry whose price reflects his merits.
Advertising. Name both.
2. Two industry organizations, the Marketing Society and the Institute for which they are nominated
Advertising professionals have found new banners here
year, what is your name?
3. a) The finger of publicity fame may be fickle, but it is
profitable. Which celebrities were on TV to promote it in 1997?
next products?
lucozade sports
makvitsis
barclaycard
Dolond and Aitchison
b) Two of these stars were hired and two were fired
YEAR
Identify which.
4. Who won the "Damn That Was Fast" Mix Award in 1997? There are two
Serious competitors:
a) the company that hired and fired Redwood Publishing in July
a period of one week
b) the man who took over marketing at ITV in November e
announced a £5m overhaul of M&C Saatchi's advertising account
the first day of work. Can you name both?
5. In January:
a) Mars dropped its famous 37-year-old catchphrase. what happened
This?
b) He resigned from Channel 4. Name him.
6. In February:
a) This person has started a new career as a model and actor.
Who said: "Only in the worst case should you tell your customers"
faces?
Not this seller, that's for sure. It's almost in the commercial court
every time Joanna Lumley - what is her name and who is she?
Advertising?
b) The penguin beat the seabird in a fight. LAST
losing the brand and its owners.
c) Channel 4 has secured its biggest ever sponsorship deal. your partner in
An agreement has been reached with Wella, but what series is the sponsorship focused on?
7. In March:
a) The Body Shop hired its first premium services agency. name it.
b) This man played tango. How? And who is he?
8. In April:
a) What started and led to the fog appearing on all televisions?
The village?
b) The Kellogg Company introduced a new corporate spokesperson to protect the brand
against private label competition. At the end of the year it was
chart.
Call.
9. In May:
a) This person caused a sensation. Because? And who is he?
b) Beefeater Gin has pulled out of a 12-year sponsorship deal
years.
Which sports event did not have a sponsor?
c) Wonderbra bankrupted his agency. Or was it all a storm rolled into one
D cup? Name the store that lost.
10. In June:
a) The hotline sent a bold televangelist. name one of them
Competing companies that have taken the bait.
b) An artistic redesign of the campaign was announced but rejected
Baroness Thatcher a few months later. What was the brand?
11. In July:
a) The Advertising Standards Authority celebrated a historic birthday. Which
Alone?
b) KFC ran an ad with this TV presenter. in real life it is
Ogre, but KFC was the second brand to be rejected
Nosh's favor. Who is she? and what other brand?
August 12:
a) An automobile manufacturer founded a television company with Janis Joplin
Song. It was painted over several weeks. Because? And what was the brand?
b) For the first time, the security measure of the Supreme Court has been assigned to him
ASA has prevented the publication of the August monthly report. LAST
the insurance company that silenced the industry watchdog.
September 13:
a) Which entrepreneur created the first national television campaign in his country?
Sector?
b) How did the Martians rename Starbursts?
c) A company called Mindshare was created. it may look like one
California Counseling Service - but it isn't. What is this?
14. In October:
a) The doorbell rang for this person. Because? And who is he?
b) Which controversial marketing consultant was banned by BT?
Headquarters?
Bonus if you can name the Abbott Mead Vickers account
A man with whom he now had legendary disagreements
advertising strategy.
15. In November:
a) This man's career went downhill: he was moved from Channel 5
Channel 4. Who is it?
b) Despite the advertising campaign that brought him a record
Share, this beer giant decided to verify his account anyway. Despite this,
As they say, don't make everything black and white.
Sense.
Indicate the agency involved and the client involved.
16. In December:
a) This person left BSkyB to join Channel 5. Who is he?
b) His brother, also a famous person in the marketing industry, was very successful.
Career transition in April. Name it and the companies you moved from and
TO.
And finally...
17. This vision of beauty (photo below) was invented.
the faces of the three most prominent marketing stories of the year. Can
identify them?
A. The media worker who made the big move to ITV in July?
B. A vendor that has proven it's even more portable than its phones.
sold?
C. Creative Director who refused to join?
18. Can you name these three favors (below)?
A. The media that came out of the garden to attend
Brotherhood?
B. The CEO who left his ad agency in May and then
raised £200,000?
C. The marketer who made the biggest ad review of the year: e
does it stop then?
The winner of the 1997 Christmas Marketing Quiz will receive a wonderful gift
A trip for two at the prestigious Chateau Tilques hotel - a romantic 19th century
A 19th century castle in an elegant park only 30 minutes away
Calais.
Sponsored by Le Shuttle magazine, this special prize includes a comeback
Tickets for two at Le Shuttle, one night in one of the hotel's best rooms
and a three-course lunch (Menu de Marche costs 200 francs per person).
person).
The two finalists will also receive a pair of round trip Le Shuttle tickets.
again courtesy of Le Shuttle Magazine, and there may be a dozen more
Bottles of champagne for the best deals.
Le Shuttle magazine is in its third year of publication and is an exclusive glossy magazine
Motorists crossing the Channel are called ABC1
The gallery.
The Quarterly is on sale in the gallery and at kiosks
London and the South East. Call 0171 491 for prints and media packs
0474
Meeks thanks Le Shuttle magazine and its president
Publishers James Richlow for presenting the awards.
Thanks to Nick Sunderland at The Register for faxing it to us.
The correct answer to last week's Name That Brand teaser is PG Tips.
