Drum and Canon have partnered for the next edition of Creative Futures, giving the UK company the chance to run a marketing campaign for free. You can find more information about the app below.
Are you an aspiring small and medium business (SMB) marketer who can take advantage of unmatched access to a team of industry experts to launch an omnichannel marketing campaign, all for free?
A team of industry experts from The Drum and Canon, Nutshell Creative, The Strategic Mailing Partnership, Join the Dots, Jicmail, Latcham, Royal Mail Marketreach and Autlay have come together again to launch Creative Futures: The Next Chapter. Ambitious UK SMEs will apply for a test and learn initiative to showcase the capabilities of a multi-channel campaign, including programmatic printing.
One lucky winner will be selected to be the focus of this campaign and receive free global advertising across thedrum.com and Canon platforms. Not only do you have the option to run a live (free) multi-channel marketing campaign and learn about the environment across digital and print channels in a risk-free trial, but you also have the option to work with a team of experts from the industry. throughout the delivery. chain. run a campaign
Drum will document the journey from idea to implementation with editorials and more. The campaign aims to serve as a great example to inspire the marketing and creative industries to what is possible when a customer-centric approach is applied to campaign planning across multiple channels, from email to custom printing online and social media. and more.
But all candidates, including those not shortlisted, have access to online courses and qualifications, as well as local business partners, print service providers (PSPs), and creative agencies.
The Drum-Canon partnership began with the Class of 2021, where we created a digital platform for students who missed graduation shows due to the Covid-19 pandemic to connect with the global creative community [see below]. summary here]. We found that personalized print materials presented at different stages of the user experience led to a six-fold increase in responses when digital and print materials were combined.
In 2022, we're taking Creative Futures a step further by inviting students and young creatives to plan a multi-channel marketing campaign, including print, for the YMCA, a youth charity. The campaigns were submitted to the Drum for Social Purpose Awards and one lucky creative duo was the winner [featured here in this report].
Now in our third year in 2023, we aim to complete this journey with a dynamic brand campaign that showcases and demonstrates how the intelligent mix of data, creativity, targeting and personalized experience can be used in the marketing mix to create an impact. measurable. .
“I am delighted to continue this partnership with The Drum and the experienced team at Creative Futures who listen to the industry,” said Cathy Bittner, Canon Europe Director of Strategic Business Development. "This is a unique opportunity not only for the winner, but for all applicants who use the resources of this program."
To be eligible, your business must have been in existence for at least three years, have a minimum turnover of £1 million, and have your own marketing efforts to provide support where needed; however, for the campaign itself, only one company representative can participate and receive support and mentoring from expert teams. I asked for a license.
Register here to start the application.
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