B2B technology agency expands its team to offer Campaign Management, Paid Media, Paid Search, Marketing, ABM, Content Marketing and Marketing Operations.
BOSTON , June 7, 2023 /PRNewswire/ -- Three Rings Inc. An integrated digital marketing and public relations (PR) agency. Today I announced the launch of a new marketing division based on a more customer-focused B2B technology agency for business strategy and operational execution across a range of demand generation services. As a result, Three Rings increased its demand generation activity by 60% last year.
Since its inception in 2017, Three Rings has provided award-winning PR, digital marketing and content services to companies ranging from venture capital startups to multi-billion dollar international companies in cybersecurity, cloud computing, fintech, satellite, artificial intelligence and biotechnology. . and other markets. The agency has experienced significant growth over the past six years as clients seek to improve the effectiveness of their marketing and communications initiatives and directly contribute to revenue and pipeline growth in a sustainable, measurable and repeatable manner. For example, Three Rings' growing marketing team has helped GRC program clients exceed qualified lead goals quarter after quarter through a cohesive mix of digital marketing programs while reducing cost and budget by 21%.
"From splash campaigns to account-based marketing, Three Rings has partnered with clients to deliver highly effective demand generation programs since day one," said Amanda McCormick , Director of Growth Marketing at Three Rings. "Expanding our team and services, particularly in media planning and marketing operations, gives us access to critical data that will allow us to target and reach audiences as accurately and efficiently as possible. And report to accuracy conversions and ROI."
Growth Marketing leverages Three Rings' existing digital marketing capabilities with services that include, but are not limited to:
- Business Review and Evaluation: Review current or past business to evaluate performance and make recommendations for future improvements;
- Campaign Planning: Develop strategy and execution plan to meet pipeline requirements;
- Digital Media Planning: Analyze, define and manage the full range of paid media programs, including social media, media, content distribution, broadcast, programming, etc., to attract new customers online and rebrand existing ones;
- Paid Search and Affiliate: Design, implement and manage SEO and Search Engine Marketing (SEM) campaigns, including keyword strategy, ad creation, content development, landing page development, program management and reporting ;
- Marketing Development: Integrated automated campaigns, including email, display advertising, paid social media and other types of media, to drive conversion of existing customers and opportunities;
- ABM: Custom 1:1 or 1: Multiple campaigns to target lists of accounts based on account or contact profile, account status, industry and other criteria;
- Content marketing: educational campaigns that use new or redesigned content to persuade or help better understand the client's target audience; AND
- Marketing Operations: Strategy, consulting and ongoing management in areas such as marketing automation, lead flow, lead scoring, reporting, budget management and more. To help clients achieve a real return on marketing investment.
Three Rings has hired three new members of its Growth Marketing team with experience in campaign creation and execution, business development and inside sales, as well as a deep understanding of business management and forecasting dedicated to generating leads. request. The agency also invests in partnerships with the world's leading marketing technology providers and advertising platforms to provide its clients with the most innovative, efficient and cost-effective ways to reach their target audiences.
"Generating demand in a B2B environment is challenging – for any given customer, there are many target profiles, personas and pain points to consider when defining campaign strategy," said Lisa Paglia , Director of Three Rings. "Businesses looking for demand generation advice and support need a partner who understands this complexity and has a proven track record of running successful campaigns under similar, if not better, conditions in their market. This that's why companies are turning to the three rings. We know B2B techniques, and we know how to create demand, and we know how to run an integrated business that delivers.
About Three Rings Inc.
Three Rings Inc. A full range of PR, Marketing and Digital services for B2B clients worldwide. The agency combines a wide range of expertise with a highly flexible business model that allows clients to change services, priorities and territory on demand. It delivers excellent results for clients and also creates a dynamic work environment for employees. Three Rings is based in Boston and offers additional features in the US, UK and EU. To learn more, visit www.threeringsinc.com or connect with us on LinkedIn and Instagram.
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SOURCE Three Rings Inc.
