SINGAPORE , June 16, 2023 /PRNewswire/ -- OrangeTee & Tie (OrangeTee) has announced a strategic meeting of its management team. John Tan , SVP, Head of Brands, Digital Marketing and Communications, is its new face as he continues to lead the brand's transformation plans, leveraging the latest digital and social marketing trends to enhance agency services.
With over 15 years of experience in branding, digital marketing and communications, John brings a wealth of experience, an interdisciplinary approach and the ability to be a strategic advisor to internal and external stakeholders.
“We are very excited to have John on board! As OrangeTee adapts to new digital disruptions to make our brand a customer-centric agency, we remain committed to delivering quality services to our stakeholders. position the brand among our stakeholders and increase our success in marketing new residential projects. His experience is an asset that complements our agents' passion and commitment to our customers," said Stephen Tan , CEO of OrangeTee & Tie.
John is a recognized industry leader with a long history of success, including leadership positions with the Far East Organization, ERA Realty Network and other major industry players. In these positions, he was responsible for developing and executing strategic marketing campaigns that led to significant business growth.
John is also an experienced digital marketer who understands the importance of technology in transforming the customer experience. During the pandemic, he transformed the real estate viewing experience at one of his previous ventures from an online real estate show, using virtual reality for 360-degree real estate videos and immersive digital advice. These innovative initiatives have been well received by clients and have helped sustain real estate activity during these challenging times.
"Internet real estate marketing has become a big part of our lives in recent years, especially on social media, and we need to be proactive and smart to meet new challenges. With artificial intelligence at the heart of OrangeTee's digital innovation, we can determine how our agents sell their clients' properties more effectively and position themselves ahead of the competition. With the resources and support the company has given me, it's critical that we stay up-to-date on the latest trends in digital and social marketing and how we can take advantage of them,” said John Tan , SVP, Head of Digital Marketing and Communications at OrangeTee & Tie.
To complement its plans to promote OrangeTee, John said the agency will take a systematic approach, starting with a comprehensive brand review and in-depth analysis to understand how internal and external stakeholders perceive the brand, before embarking on brand transformation plans. . A strategic digital partnership is already in talks to further support agents. New ideas for real estate marketing and content creation are also being developed to help agents better engage clients.
John's appointment is the second new addition to OrangeTee's management team in recent months. Earlier, in April 2023, seasoned real estate professional and speaker Justin Kwek was appointed as the deputy head of the company.
The modern, tech-savvy management has already seen OrangeTee use artificial intelligence and new platforms to take its agent application to the next level. Building on this momentum, more will be done to support customers in the face of ever-changing consumer browsing habits in an ever-changing real estate landscape. Its latest dynamic video content strategy combines audience education and entertainment and targets stakeholders across multiple social media platforms. Such initiatives show that OrangeTee is clearly ready to strengthen its position as a reliable, digital and promising company in the real estate industry.
For more information about OrangeTee & Tie, please visit: https://www.orangetee.com/Home/
About the orange T-shirt and tie
OrangeTee, founded in February 2000 , has firmly established itself over the past two decades as one of the most respected, dynamic and fast-growing real estate companies in Singapore . In 2017, related agencies OrangeTee and Edmund Tie & Company merged to form OrangeTee & Tie. Today, the company remains at the forefront of real estate technology and innovation with its digital solutions such as the exclusive OrangeTee Agent app. OrangeTee is synonymous with transparent and ethical consulting practices as it strives to build a sustainable business.
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SOURCErangeCai
