Want to increase your product page rank and increase secondary KPIs?
Are you hoping to get your product on the first page of Google?
On June 7th, I moderated a webinar with Page One Power's Corey Collins, Nick Katsianes, and Kimberly Brown, who gave us a unique holistic approach.
In this webinar, they share innovative ways to combine link building and content creation for a more effective SEO campaign.
Below is a summary of the webinar. Complete the form to access the entire presentation.
Steps to build a funnel that increases product page rankings
We all want more search revenue.
But how can we get them?
The answer lies in product keywords and quality traffic.
Here is the step-by-step process:
Step 1: Find available connection options
If you want to use the search function, you must link to the category pages.
[Find out where to find potential backlinks] Instant access to on-demand webinars →
Step 2: Review the content for relevance, rating and links
Check the keywords you are ranking for. Do you have really relevant content for these keywords and categories?
Do you have content designed for the bottom, middle and top funnels?
Review your existing content and compare it to any parts of the channel you've lost. Fill this space with distinctive content.
Step 3: Create average content for high-intent keywords
Choose high-intent keywords that will naturally help you generate content in these general categories:
- The use case.
- customer questions and concerns.
- Understand the features.
- Jargon, terms and definitions for beginners.
This will help build your credibility as a field provider and help you become a go-to resource for anyone looking for your information.
Here are some categories to avoid when thinking specifically about search income:
- The best product.
- Product reviews.
- Comparison (my product with competing products).
[Get access to great content samples] Instant access to on-demand webinars →
Step 4: Create the top of the link chain content
Why do other sites, especially authority sites, link to your site?
The real reason has to do with their audience. It has to be valuable to them.
[Learn about the types of pages you can create to create better content] Instant access to on-demand webinars →
Step 5: Make connections and connect your pipes
Create a link:
- Make a list of sites you are interested in linking to.
- Promotion, promotion and more promotion.
- Track emails, replies and links.
- Clarification based on the original answer.
Don't forget to connect everything
The top of the funnel content is purposely built to act as a bridge between the middle and bottom of the funnel (product) page.
You want to combine the top, middle and bottom funnels.
Your product, category, service or solution page should be at the bottom of the funnel. This is what will lead to you, the customer, in the end.
Remember to link when you have internal links from page to page as part of your regular content maintenance.
[Increase Rankings with Content Pipelines and Links] Instant Access to On-Demand Webinars →
Step 6: Measure impact, KPIs and performance
Storytelling is very important in an SEO report because it helps clients and decision makers understand the impact of your work.
The history section includes metrics that show progress toward your goal of increasing revenue:
- Improve product life assessment (primary goal).
- New high-intent keyword rankings.
- Organic traffic growth.
- New connections, relationships and victories.
These metrics should then be linked to business value with outcome-based metrics:
- to print
- Online form.
- Qualified prospects.
- Conversion/Revenue.
[Slide] How to increase product page rankings with content funnels and links
Introducing the presentation:
Join our next webinar!
Google Ads: How to increase revenue and optimize offline sales
Join Michael Scott, paid advertising marketer at Manticore Marketing, as he shows you how to use CallRail and other offline businesses to generate real sales, not leads.
Image credit:
Featured Image: Paulo Bobita/Search Engine Magazine
