Communication Concepts: Its Summer, So Whats Hot?

Communication Concepts: Its Summer, So Whats Hot?

What's trending this summer? Relationships! But that's not what you think. Every year there are more technological trends for companies and organizations looking to reach new heights of digital marketing success. Year-to-year relationship building is a priority. So let's take a look at this year's trends.

The content is still hot. The content that works best is the one that effectively answers people's questions and guides them to the right decision for their situation.

Sharing topics your customers care about is another great way to build customer awareness and loyalty. You can build trust by showing that you care about more than just selling.

Turn up the heat with short video content. Use this trend to quickly and effectively engage your audience in a variety of other video content. Because users' attention is drawn in multiple directions at once and attention spans are short, fresh, concise video content can get your point across in seconds.

Use long content for users who want to engage, navigate, and learn, and short video content for users who want to entertain a large portion of your audience.

Red chatbots as well as advanced chat platforms are entering the market and becoming more and more accessible. With these tools, basic customer inquiries can be answered at any time of the day or night. About 42% of consumers use conversational AI and chatbots for marketing. However, most small business owners say they are not yet using the technology.

You don't have to worry about what your customers think. Data analytics offer the best way to reach customers through advertising and marketing efforts because they provide the companies with whom they regularly interact with personal information – from purchasing behavior to product preferences. Through this exchange of data, customers want some sort of quid pro quo in the form of more personalized ads or more targeted offers. Use the information you collect on your own website.

Social media marketing is evolving. With over 4.26 billion people using social media worldwide, social media platforms are the most important channels for digital marketers. This number is expected to reach 6 billion by 2027.

Social networks are also developing. Businesses need to adapt to changing environments to stay connected with their audience and maintain high levels of engagement. This means more effective social listening for both users and competitors. Customers value the ability to interact with businesses through social media. The same principles apply: effective storytelling, creativity, genuine interest and connection with your audience, and continuous development of your industry knowledge and skills.

Although new innovative marketing tools are introduced every year, word of mouth is still important. Technological changes haven't changed the basic concepts of marketing, but new technologies improve everything. Which technology you implement depends on the requirements of your company and the needs of your customers.

Ask yourself the following questions: Who is my audience? What job opportunities do I have and where? Will this technology help fill the gaps in my business? Do I have the resources to sustain this technology over the long term? »

Ultimately, marketing is about people and how your business engages with them. And just like people, marketing is constantly changing. By creating a campaign that uses the latest tools and engages your target audience, you can ensure your message resonates with your target audience and that your communication is active. Although winter is just a memory.

Stacy Corney is the owner of Communication Concepts, a public relations and advertising firm. She can be reached at 303-638-7127; scornay@comm-concepts.com; www.comm-concepts.com; Facebook.com/C communication concepts; Twitter @ConceptsPR; or LinkedIn.

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