Add storage marketing data and solutions to Sterista's shopper insights for a wide range of end-to-end shopping propositions
SAN ANTONIO, Texas (PRWEB) April 26, 2023
Building on exponential organic growth, Sterista, a data-driven marketing company, today announced the acquisition of Boston-based strategic lifecycle marketing provider Client Portfolios. This acquisition will enable Stirista to enhance its customer acquisition marketing solutions by focusing on growing and maintaining a well-defined strategic lifecycle marketing understanding for the customer portfolio.
"We are delighted to welcome a talented team to the client portfolio of the Stirista family," said Ajay Gupta, CEO of Stirista. "Their expertise in strategic lifecycle marketing will enable us to enhance the suite of data-driven marketing solutions for our clients, from first-party data and strategic insights for our clients through optimized campaigns across all channels." will help accelerate Sterista's strong growth trajectory.
The Customer Portfolio Lifecycle Marketing Platform creates comprehensive customer profiles, enabling retailers to execute automated strategic lifecycle marketing initiatives across all channels. The main objective of the platform is to encourage the brand's customers to follow their journey and become better customers, maximizing their future value. This data-driven approach is driven by a detailed understanding of customer segments, their future value, best product offers, discounts, timing and investments by customer segment and marketing channel.
"Joining with Stirista means our mutual clients will have the best data-driven marketing experience with deep expertise from one organization," said Augie McCurach, CEO and co-founder of Client Portfolio. "By combining Stirista's customer acquisition capabilities with customer retention capabilities, we will create a unique value proposition for our customers that will unlock high-value customers and drive business growth for brands."
The client portfolio has a proven track record of exceptional client outcomes in industries including financial services, hospitality and leading retailers including Lindt, Bowden, Johnston, Murphy, Journeys and Fry's. The acquisition of the client portfolio is another milestone for Sterista, which has experienced significant growth in recent years. With a strong focus on data quality and customer acquisition marketing, the company has built a reputation for delivering innovative and effective data-driven marketing solutions to clients across industries.
"Consumer-facing brands often miss the brand promise of permission-based marketing because they are so strategic and operate in a different channel than other internal departments," said Nick Godfrey, co-founder and EVP at Strategy Portfolio. Customer: "We are one of the best in the world. We've helped iconic brands solve broken customer experiences by gaining a 360-degree view of their customers. Our integration with Stirista will provide brands and their agency partners with a complete profile.
The client portfolio platform and more than 20 employees will be integrated into the Stirista brand over the next three to six months. To learn more about the combined company, visit http://www.stirista.com.
in the client's portfolio
Client Portfolio is a strategic lifecycle marketing provider that delivers exceptional insights and revenue results to clients across industries. Customer Portfolio, a proprietary platform that provides a comprehensive suite of tools to manage and improve customer engagement, helping its clients maximize the value of their customer relationships.
About Styrista
Stirista is a leading data-driven marketing company that combines data, email and digital experiences to help clients acquire and retain customers. Recognized as one of America's Fastest Growing Private Companies in 2022, Stirista offers clients a unique data-driven experience that leverages accurate audience data combined with access to Stirista's ESP and DSP platforms to deliver the fastest-acting insights and optimized campaigns on the market : For more information, visit http://www.stirista.com.
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