FORT COLLINS, CO / ACCESSWIRE / May 5, 2023 / Patti Zorr Marketing, an agency aimed at aspiring nonfiction writers, is launching a program called Author Amplify. This program offers participants a strategic VIP day, including a one-on-one consultation where the authors are taken step-by-step through the book marketing process and receive help planning and promoting their books.
The program consists of 6 individual lessons with an experienced instructor who guides and supports the author in all aspects of book marketing. The program is tailored to the individual needs of the author and his audience, with a focus on attracting more readers with the goal of selling more books. The coach helps the author strategize and guides them through every step of the book publishing process.
Author Amplify includes a digital download of the book release plan, program guide, and workbook. access to a range of workshops and a range of digital assets; a mini-course that teaches how to navigate advanced reading campaigns; a collection of logo design resources (and how to use them); RX Funnel, an 8-part master class on funnels; lead magnet models; a workbook for measuring campaign success; And a free 14-day trial of the FG Funnels marketing program.
These resources are designed to help writers increase their visibility and establish their authority in their industry. The program offers full support to entrepreneurs, influencers, and coaches who want to harness the power of their writing to position themselves as thought leaders in their fields, build credibility, and grow their audience.
Author Amplify's marketing funnel training explains how authors can guide leads through a series of steps with the goal of converting them into customers. The marketing path consists of several stages, each of which is designed to bring the customer closer to the purchase. Author Amplify Resources provide guidance on how authors can use this technology and are trained to create awareness, generate interest, drive intent, and encourage purchase.
Author Amplify was founded to fully support authors in all aspects of book marketing and promotion, including strategy development, platform building, and launch planning. The program uses Patti Zorr Marketing's holistic approach to help authors build businesses around their books, with a focus on empowering authors through the implementation of effective marketing strategies.
CEO and founder of the company, Patti Zor, reminds us that it takes time for a book to take off and a successful launch is only the first step. “By creating an introductory campaign tailored to your specific audience, you can build the momentum to thrive beyond the launch date,” he says. "We created Author Amplify to encourage this approach, which includes implementing various marketing techniques."
She says the unique program will help the company continue its recent growth as it caters to a growing market for what Zur calls "authors." She shares that many of her company's clients seek advice on building businesses around her books, which is why her company offers services such as one-on-one and group coaching, website design, social media marketing, and ad campaign creation.
"Today almost anyone can publish a book," Zur says. “If you really want your book to sell, you have to market it. Our company offers strategies to help authors harness the power of their book beyond publication day.”
Patti Zor Marketing stresses the need for writers to be aware of their audience; Author Amplify solves this problem and provides resources for authors to create a plan for how they define and engage their audience. This leads to training in how authors can create comprehensive launch campaigns beyond the initial book launch.
"The income and return on investment from book sales are often lower than expected," Zur says. “The average royalty rate is about 15%. The average author sells only about 250 books and rarely recoups the cost of publishing. We built Author Amplify to counter these stats. Today’s digital landscape enables authors to connect with readers and build lasting relationships through email and social media.”
Author Amplify also includes a follow-up coaching session to ensure authors stay on track with their marketing goals. Author Amplify co-authors are encouraged to use the company's group training option called Book Launch LIVE! to consider.
"When it comes to being a successful author and presenter, having a clear vision of how you will market and promote your book is key to long-term success," Zur says. "You need a solid plan for how you will position your book to meet your goals and make it work for you."
About Patti Zor Marketing
Patti Zorr Marketing is a consulting and marketing agency that offers a variety of non-romantic author services, specifically training and building platforms, book fairs, and author websites to help authors successfully market their books. The agency also provides specific marketing to the entrepreneurs, influencers, and coaches who write and promote their books.
Website: www.pattizorr.com
Contact Patti Zorr: patti@pattizorr.com
Source: Patti Zor Marketing
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https://www.accesswire.com/753206/Patti-Zorr-Marketing-Launches-VIP-Service-Author-Amplify
