Marketing veteran Amanda Byrd, who named the late magazine editor Larry Flynt as her career mentor, has joined San Diego-based experiential marketing firm GDX Studio as chief development officer.
With more than two decades of marketing experience, Byrd will be responsible for GDX's continued growth, leading new business initiatives and developing relationships with emerging clients, according to the release. GDX specializes in creating and delivering experiences, including fan experiences through advertising stunts, in-store events and street teams that engage consumers with the brand.
Flint (1942-2021), founder of Hustler magazine and the porn TV channel Hustler TV, used experiential marketing "long before it became an acceptable media method," Byrd told the San Diego Times. "Flint has had many personal and professional moments that can be described as a shopping experience."
“He had a knack for creating truly unforgettable experiences. "I will continue to explore its potential to surprise, delight and shock as I create experiences that set our customers apart from the crowd," he said.
Bird worked for another American men's magazine, Hustler (2001-2006) and Penthouse (2006-2015). In 2002, he was part of the management team that opened the Hustler retail store in downtown San Diego.
"Social media didn't exist at the time, so we relied on street-level activation to drive foot traffic to the store," recalls Bird. "There was a DJ and go-go dancers in the window on Friday, which created a fun atmosphere for people to hang out on a Friday night."
"We built a platform for local brands and hired street crews to encourage passers-by and anyone leaving Petco Park to stop by the store after the football game. We had media and image displays featuring the average Santa Claus," he said. they are tactics."
At Hustler, Byrd was primarily involved in the opening of Hustler's Hollywood stores, which now operate in more than 50 cities across the United States. Flint Hustler revolutionized the concept of adult shopping in Hollywood stores, Byrd said.
"He and his daughter Teresa Flint envisioned a whole new identity for the adult store with well-lit, bright, vibrant color palettes and the best new items," she said. "But the most notable addition was the inclusion of a coffee shop in the adult store."
"Now, unsuspecting consumers can go through the day with just an espresso and a shaker. It was very unexpected and surprising," he explained. "Consumers were willing to search stores and tell all their friends to spot such discrepancies. This puts the ultimate brand advocate at the heart of any great experience."
While at the Penthouse, Byrd said he attended the annual MIPCOM trade show in Cannes, France, which brings together television and media professionals working in the entertainment content and production industry.
"Technology is becoming more pervasive over time," Bird said. "At Cannes, we delivered live interactive entertainment on the broadcast channel. Our talent was online and in real-time conversation with our customers, ready to personalize our presentation using their names. The customer experience was a huge success."
Byrd said he learned from his experiences with Hustler and Penthouse. “Many of the best practices of the era still apply today: create experiences that resonate with your target audience, build a team of well-trained and engaged brand ambassadors, and always include surprises and fun. .
"We're inundated with media today telling us what to buy, when to buy it, how to use it," Byrd said. "Experiential marketing allows the customer to engage with your brand organically and lead that conversation by learning its narrative. That's what's unique about the experience, and why it's always important for brands looking to create a lasting legacy in the industry."
After working at Penthouse, Bird spent two years (2016-2018) with a boutique licensing agency. The agency focuses on retro and pop culture brands, including Polaroid and BSA Motorcycles, and places licensed products in stores from UK womenswear retailer Target to Topshop. He also collaborated between Puma and Polaroid for a limited shoe collection.
Prior to joining GDX, Bird was the CMO of Filter Labs, a San Diego-based cannabis technology company. He helped launch the company in 2018 and managed all aspects of marketing and customer retention during his four years there. It helped build a strategic brand, attracting close to $5 million in investment and securing a product development deal with British American Tobacco through the end of 2020.
"I am thrilled to be a part of the GDX family and to work with such a talented and innovative team," said Byrd. "I see GDX as a West Coast leader not only in experiential marketing, but in its approach to experiential marketing."
"GDX is perfectly positioned to meet the growing demand for live streaming and provide the touchpoints that more consumers are looking for," he said. "As a trendsetter in marketing, I'm excited to join a company committed to connecting consumers and brands in meaningful and sustainable ways."
"In fact, I truly believe that startups that want to make an impact while keeping their startup costs down should definitely consider experiential marketing as a cornerstone of their product. A well-executed live event or PR stunt can deliver a dynamic message, a valuable social message. media content, earned media and valuable first-party leads. Collect data, says Byrd." Experiential marketing is the only form of communication that embraces all media, making budgeting smart using all of them. Event products.
According to Aaron Geier, founder of GDX Studio, “What was once considered an aspect of media has now become a major factor in the distribution of all forms of media. Brands are increasingly realizing the importance of real experience and performance and are shifting their media investments in that direction. Our ability to retain an outstanding talent like Amanda Byrd is a clear indication of this change in attitude.
In 2008, Geyer founded GrandDesign, the performance-focused executive marketing arm of an outdoor branding agency. As the team and the industry continue to evolve, Geyer and the leadership team decided to change the agency's name to GDX Studios in 2020 to align with changes in the experiential marketing industry.
Today, GDX Studio offers brands a holistic approach to improving the experience before, during and after the activation of various services. The agency's client list includes Faze Clan, NBC Sports, Hallmark Channel and Adult Swim.
At last year's San Diego Comic Con, GDX Studios announced Dr. Squatch's line of men's personal care products was featured in a 10-square-foot-by-10-square-foot Death Star bathroom at the Lucasfilm Pavilion. GDX, located outside the Hard Rock Hotel at Fifth Avenue and L Street in downtown San Diego, was the Apple+ show Severance, a psychological thriller about office workers whose memories are torn between their operational and personal lives. Life. .
Jack in the Box hired 22-year-old "Gamer Jack" for their Twitch campaign.
San Diego-based quick service restaurant chain Jack in the Box has announced the hiring of 22-year-old Twitch streamer Cody Turner as Gamer Jack.
The upcoming Gen Z gamer will be Turner Burger Channel's first full-time Twitch creator and the Jack player on Jack's Twitch channel. Twitch is a live streaming platform that allows users to watch or create their own live streams. The most popular Twitch stream is for video games.
“Recruiting a Twitch streamer to grow our brand's audience in the gaming space has been a goal of Jack in the Box for some time,” said Box marketing director Ryan Ostrom. "Jack in the Box is always looking to connect with our fans as authentically as possible, meeting them where they are and touching them in a fun and exciting way."
"Jack in the Box is passionate about being a company at the heart of innovation, celebrating and empowering creators in the growing gaming community," the statement said.
Last fall, Jack in the Box published a piece for Gamer Jack. According to the job description, applicants must be at least 18 years old and a "woolly goat". Job benefits include rebuilding Gamer Jack's gaming configuration to equip it with modern technology.
Hundreds of candidates, from amateurs to professionals, have applied for this position. "It was about taking a chance on an outsider's creative problem," Jack said.
Gamer Jack is committed to bringing positivity and value to the community by offering free limited-edition Jack Loot mystery boxes on Gamer Jack Twitch streams and creative channels, the company says.
"I'm excited to introduce Jack in the Box in a way that aligns with my interests and passions, as well as his desire to grow the brand and build a community in the gaming space," said Turner. "I'm so grateful to be cast as Jack the Gamer and be able to connect with his fans in a real way on Twitch. Jack in the Box continues to support dogs like me and prove that they are true creators outside of the food space."
Turner reportedly has more than 4,000 combined subscribers across his YouTube, Twitch, and Instagram channels.
Companies supporting the campaign include Little Girls PR and marketing firm Zoned Gaming.
Twitch viewers can join two streams this week to win a mystery box. The schedule includes Rising Creators for Warzone 2.0 on Monday, May 15 at 4:00 p.m., and Rising Creators for Warzone 2.0 on Wednesday, May 17 at 2:00 p.m. Both times are Pacific Time. Secret boxes are available at shopjackinthebox.com for $20 plus shipping.
Headquartered in San Diego, Jack in the Box operates more than 2,180 restaurants in 21 states, and Del Taco has nearly 600 restaurants and franchises in 15 states.
Health communicators offer marketing and advertising rewards
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