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Digital marketing professionals combine strong communication skills, business experience and technical knowledge. Many academic institutions in the United States offer marketing degrees with a focus on digital marketing that can prepare you to work in this high-paying field.
Career options in digital marketing are wide and varied. Most large public and private organizations hire SEO specialists, social media managers, copywriters, and other marketing professionals to craft the message. And more options for free trade now provide more opportunities for enterprise sellers.
Below, we highlight some of the most popular areas in digital marketing, including the earning potential of each. This guide is intended to help beginners and current professionals take their career to the next level.
What is digital marketing?
Digital marketing involves marketing online through digital devices such as laptops and mobile phones. Traditional marketing platforms like TV and billboards are still where the Internet is marketed to today, and the digital marketing industry is expected to be worth nearly $321 billion by 2022, according to Expert.MarketResearch.
Digital marketing and traditional marketing
Digital marketing is much cheaper than traditional forms like print display advertising. And people are spending more and more time online, with the average person now spending more than eight hours a day on the Web, according to HighSpeedInternet.com.
Marketers can now see in real time how many people saw the ad and how many clicked on the link. You can send push notifications to reach customers at the most convenient time. You can even reach someone by marketing their avatar in a video game.
Strategy
Modern marketers use a variety of strategies to reach consumers; These include search engine optimization (SEO), search engine marketing (SEM), influencer marketing, direct mail and e-mail marketing, as well as non-internet methods such as television advertising. , notice boards and late registrations.
Education
Academic institutions across the country offer a variety of educational options for careers in digital marketing, including marketing certificates, two-year associate degrees, bachelor's degrees, master's degrees, marketing-focused MBAs, and doctoral degrees. Many programs offer online digital marketing degrees to accommodate busy students.
Digital marketing operations
Regardless of your skill set, the field of digital marketing offers many opportunities for a fulfilling and well-paying career. Is it good with information? A marketing analyst might be the right job for you. Do you like talking to people? Consider becoming a social media manager.
Digital marketers tend to earn above-average salaries, with most positions requiring a bachelor's degree in marketing or a related field. Below are some of the most popular careers in digital marketing, including US Bureau of Labor Statistics (BLS) salary figures or pay scales.
Digital marketing analyst
Average salary in 2022 : $68,230
Job Description: A digital marketing analyst collects and analyzes information about consumers and business competitors to help their employers better understand market conditions. These professionals use research tools such as surveys, opinion polls, consumer focus groups, and literature reviews to determine customer preferences.
While many industries use market research, digital marketing analysts work in a variety of industries. And the field is growing rapidly, with the BLS predicting an additional 150,300 positions between 2021 and 2031, a 19% increase, much faster than the average growth expected for all occupations.
Digital marketing manager
Median Salary 2022: $140,040
Job Description: The Digital Marketing Manager plans programs and initiatives on behalf of the company to generate demand for products or services. These professionals work closely with department heads and other senior management to develop marketing plans and budgets.
Digital marketers need to be creative to capture the attention of avid Internet users and stand out from the competition. To do this, digital marketers often use contests, sponsorships, and sales schemes like discounts and coupons.
Marketing managers typically have relevant work experience and are often promoted internally. The marketing manager position is well paid and growth prospects are strong. The BLS predicts that the number of marketing executives in the United States will increase by 10 percent from 2021 to 2031.
Social media manager
Average salary : About $54,600
Job Description: A Social Media Manager manages social media profiles for marketing and other purposes on behalf of their employer. They talk to customers, write corporate statements and develop marketing strategies on various social media platforms. These professionals often serve as online spokespersons for their companies, speaking on current affairs and interacting with members of the public.
Social media managers must have strong interpersonal and communication skills and be able to meet tight deadlines. Key skills for social media managers include corporate communications, paid media marketing, campaign planning and customer engagement.
Content Strategist
Average salary : About $66,400
Job Description: Content strategists create content plans for their employers and often help implement those plans. You will work closely with social media managers, marketing analysts and designers to create consistent messaging. A content strategist's job is divided into projects and must consider which visual elements support the written content.
Strong communication skills are essential. Effective content strategists have backgrounds in technical writing, user experience, and people management. These professionals may work for multiple companies during their careers and are often self-employed.
Editor
Average salary : About $56,500
Job Description: The copywriter creates effective advertisements to promote the sale of goods or services. You can go direct to consumers with limited focus and time, capturing a declining market share. Copywriters develop taglines, short messages, and other creative content, often in a collaborative work environment. These professionals meet regularly with clients to understand their needs and manage projects through implementation.
Good writing skills are critical to conveying a strong and persuasive message. Writers must be able to work well under tight deadlines and think outside the box. When hired by a company, a copywriter often prepares all levels, from emails to press releases, both internally and externally.
SEO specialist
Average salary : About $49,900
Job Description: Search engine rankings are very important these days and SEO specialists ensure that your organization appears at the top of search engine results pages. They continuously develop and update SEO based on frequently changing best practices.
SEO professionals should always be aware of the latest techniques to increase a business's online visibility, such as knowing which keywords on a website to make sure they appear in web searches for those keywords. SEO professionals must have a deep understanding of HTML and other coding languages as well as search engine analysis.
Email marketing specialist
Average salary : About $54,400
Job Description: Email marketers help businesses advertise via email, although their responsibilities may vary from employer to employer. These specialists determine what customers want and plan and execute email marketing campaigns. You develop marketing plans for specific products or brands that align with your company's mission and public image.
Email marketers need to understand how to reach their target demographics, including how marketing is most effective and how to stay on budget. These professionals have strong skills in marketing communications, strategic marketing, project management and social media marketing.
Frequently Asked Questions (FAQs) about digital marketing careers.
Is digital marketing a good job?
For many people, yes. This field offers good pay and opportunities for advancement, with many opportunities for self-employment.
Is digital marketing a good paying job?
Careers in digital marketing often pay above average salaries. Digital marketing managers earn very high salaries, with a median annual salary of more than $140,000, according to the BLS.
