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AI-powered holograms are shaping marketing.
May 04, 2023 (PRNewswire via COMTEX) -- PR Newswire
Melbourne, Australia, May 4, 2023
Experienced product marketing development for Emertia
MELBOURNE, Australia , May 4, 2023 /PRNewswire/ -- We're ushering in a new era in product marketing with the innovative Hologram Concierge, which seamlessly integrates the physical and digital worlds to streamline the relationship between brands and consumers. Using the latest developments in artificial intelligence (AI), augmented reality (AR), e-commerce and smartphones, this innovative solution opens up a new communication channel through product packaging.
Hologram Concierge allows customers to scan product packaging with their smartphones, activating a realistic three-dimensional holographic assistant. This intelligent assistant provides detailed product and product information by moving and using dynamic gestures to create a realistic and immersive experience. Even the environment is interactive and attracts customers with clickable virtual links and floating 3D content.
A holographic concierge display that can be activated on product packaging can be seen on the Emertia website.
Dave Chaffee, Managing Director of Emertia, is delighted with the implementation of this technology: “The response to the concept has been overwhelmingly positive. We created a new channel for brands to connect with consumers through their products. A sense of joy on the field."
Chaffey continued, “Hologram Concierge offers brands an unprecedented opportunity to engage consumers directly from the label. It enhances the overall brand experience by providing an engaging and informative experience and makes it an invaluable addition to the marketing mix.
An experienced platform
Hologram Concierge is part of a larger experiential platform called Display that enhances and extends product packaging using artificial intelligence and virtualization technologies to increase consumer engagement and improve the value that packaging delivers to consumers.
"Hologram Concierge is one of the most immersive product-based features we offer. By combining multiple technologies, we enable brands to interact with their customers in innovative ways. Wrapping products in product packaging creates the perfect platform to interact with customers. It's easy is implemented by marketing teams and creates a convenient space for consumers to connect with brands."
Chaffee also points to opportunities for marketing agencies and creative professionals: "The platform allows marketers to share more information, brands to share more information, showcase more products, and deliver engaging content. It drives customer engagement. It's a powerful way to increase sales." Run."
A key feature of the platform is its seamless integration with existing product packaging. The technology is attracting the attention of many major brands and can be instantly implemented across entire product lines without requiring changes to product design, graphics or layout.
As hologram concierge technology gains traction, Chaffee sees a bright future for this powerful solution: “We are currently working on a holographic concierge to answer consumer questions about products in real time. This creates more trust between the brand and the business. The beginning of a new era of commerce.
Emertia is actively using Hologram Concierge technology in packaging manufacturers, marketing agencies and consumer goods brands Chaffey believes that industry adoption of this technology will drive innovation in design and function and improve the industry as a whole.
"This is a new frontier for brand engagement and an indicator of positive change. We are proud to be at the forefront of this change."
To learn more about Immertia and its advanced Hologram Concierge technology, visit immertia.io.
Media search | |
Media inquiries are welcome. Contact our media center for an early response service. | |
Media Links: | Dave Chaffee, Founding Partner |
Media Center: | immertia.io/media/ |
phone: | +61 1300 633 390 |
Spider Web: | immertia.io |
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COMTEX_431668623/2454/2023-05-04T08:32:06
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