Just as a company needs a business plan, it also needs a marketing plan. Here's how to write a five-part marketing plan that works as hard as you:
Part 1: Analysis of the situation
This introductory section provides an overview of your current situation and provides a useful reference as you refine and fine-tune your plan in the coming months. A brief description of your current product or service, marketing advantages and challenges you face, and competitor threats. Describe the external forces that will affect your business in the coming year. it could be a reduction in traffic due to construction if you are a retailer or changes in legislation that could affect the launch of a new product if you are a manufacturer. . , For example
Part 2: Target group
Here you need a clear message from the target group. If you sell to consumers, your audience profile is based on demographics, including age, gender, and other important characteristics. B2B marketers should list your target audience by category (e.g. lawyers, doctors, centers) and provide criteria that meet all of the criteria for each.
Part 3: Goals
Outline your organization's marketing goals for the coming year in one page or less. The key is to make your goals realistic and measurable so you can easily measure your performance. "Increase sales margin" is an example of an ineffective goal. You'll be much better able to measure your marketing progress as a goal. “Grow peripheral revenue by 10% in Q1, 15% in Q2, 15% in Q3 and 10% in Q4. ".
Part 4: Strategies and Techniques
This section contains the main elements of your plan and takes up all the space needed to provide an overview of your marketing strategy and a list of all associated strategies used to execute it. Here's an example: Mining Marketplace customer videos and tools. One of his goals is to increase sales by 20% for the major divisions in three states. Together we developed a strategy for this group that included monthly specials, and one tactic was to send monthly emails to our internal list.
Your strategy section should include all of the steps you plan to take for advertising, public relations, direct mail, trade shows, and special promotions. You can use a paper calendar to schedule meetings, or you can use a contact manager or spreadsheet. The most important thing is to stick to your schedule and stick to it. A plan on paper is only useful if it is put into practice.
Section 5. Budget Allocations
The final section of your plan includes a brief description of the costs associated with each of your methods. For example, if you plan to attend three trade shows a year, you add to the cost of attending the event, setting up the booth, and marketing materials. If you find that your chosen strategies are too expensive, you can go back and make adjustments before you hit your final budget.
As your business grows and your marketing plans evolve, you can adjust this plan. You will find this simple tool indispensable.
