Online Bachelor of Business Program
What sets a sneaker brand apart in an ocean of sneaker brands? How do dogs get through the fast food chain? How does a razor, invented in 1904, hold its edge?
In today's competitive market, the answer is often marketing. From launching new products to reviving old brands, marketing is a key aspect of business. Marketing presents a product or service to consumers, explains how it will satisfy their needs and wants, and motivates them to take action.
Learn the basics of marketing while preparing for a variety of entry-level positions with SNHU's Associate of Science in Marketing . You will develop critical thinking skills that engage both the left and right side of your brain, enhancing creativity and strategic thinking. You'll also gain a solid foundation in a key aspect of business that can open doors to many opportunities. Our marketing associate degree is accredited by the Accrediting Council of Business Schools and Programs (ACBSP) and provides a broad perspective of the broader business landscape.
Want to get started or advance in marketing but need a college education to get there? The Associate in Marketing degree is the perfect springboard to our online marketing degree, as all credits can be transferred from one program to another.
Do you have college experience? Because SNHU accepts up to 45 credits, transfer students can complete 3/4 of the program's 60 credit requirements, saving time and money.
learn
- Use primary and secondary data to market a product
- Develop strategies that include a mix of marketing channels.
- Develop marketing plans that align with company objectives and goals.
- Explain the legal and ethical principles involved in marketing activities.
- Describe the role of accounting and economics in marketing.
- Use effective written and verbal communication skills.
After completing your program, SNHU offers bachelor's, master's and MBA degrees in online marketing, so you can take the next step to enroll in another school without the hassle and expense.
Professional opportunity
Earning an associate degree can have a significant financial impact on your life.
According to data from the US Bureau of Labor Statistics, people with college degrees earn higher average weekly wages than people with partial or minimal college credit. 1 In 2021, the BLS reported a median weekly income of $809 for high school graduates. Associate graduates earned an average weekly wage of $963, a 19% wage increase. 1
Marketing is a flexible career opportunity with a lot of potential. For entry-level candidates with marketing degrees, the field offers growing opportunities in a variety of areas, including:
- proclamation
- Digital advertising
- Marketing analysis
- Market research
- Special
- Sales
- Social media marketing
In the digital age, marketing ranges from search engine marketing to social media marketing, from TV commercials to YouTube videos, and from personalized travel to performance-based marketing. With data collected through digital channels, marketing is more data-driven than ever.
This change has created new opportunities in the market. In recent years, the job market for entry-level positions in market research and analysis has expanded. The US Bureau of Labor Statistics (BLS) predicts a 10 percent increase in marketing management positions by 2031 . Graduates with marketing degrees who choose this specialty can start as assistants or coordinators.
An associate degree takes you one step further in your educational journey. Not only does this show you a higher success rate for employers, it also puts you closer to earning a bachelor's degree and landing leadership positions.
"It allows students to create a portfolio that shows potential employers what they've learned," Rogers said. "It also offers the opportunity to obtain industry-recognized certifications that employers value."
What's more, many of the skills you learn in the program will be ones you'll want to take with you throughout your career, regardless of the direction you take.
"Students who choose to study marketing develop many skills that can be used within the organization and across many industries and economies," said Rogers. "Students develop skills such as communication, planning and advocacy, research, writing for a wide audience, teamwork and a strong visual concept."
According to Rogers, marketing is the "engine of business" because it plays a key role in many areas:
- Identify future needs
- Selection of target markets
- Product and packaging design.
- Product pricing, advertising, sales, distribution and service in national and international markets
"I tell students that marketing is a great career because there is room for success with strategic intelligence and creative intelligence," Rogers said. "The marketing role crosses all organizational boundaries, from front-line employees representing the brand to digital marketing campaigns."
As more and more consumers shop online, digital marketing continues to play a key role in the overall marketing strategy of many organizations. Online or mobile digital marketing offers businesses a cost-effective way to reach consumers through search engines, social media, email, websites and more.
With the widespread use of digital marketing, there is a growing need to perform activities such as:
- Content writers
- Email marketers
- Influencer Marketing
- SEO copywriters
- Social media marketing
“I worked in the Broadway (theatre) industry for a year doing digital marketing before Covid-19 shut down the entire industry. "I wanted to take my current knowledge and use it for a future career in the same industry."
There's another good reason to get a marketing degree: mobility. Due to digital communication and online usage, shopping can be done from anywhere. As SNHU assistant professor Steve Geibel says, "A lot of marketing can be done remotely and digitally."
Courses and study plan
An associate degree in marketing is designed to provide a solid foundation in business principles and practices. (It's also designed for a smooth transition to a bachelor's degree; with 60 credits coming from your associate's degree, if you decide to continue your education, you'll complete about half before starting your next program.)
In addition to marketing, core courses cover topics such as commercial law and international trade. As you progress through the program, you'll learn how companies integrate marketing with manufacturing, sales, and other departments.
Compared to many competitive programs, SNHU's online marketing degree program includes experiential learning. It is a design-oriented course that combines theory and practical application. You will gain valuable skills as you tackle real-world projects, some in a team approach and others individually.
"Our marketing programs are unique because they are designed with a very strategic focus," said Dr. Jessica Rogers, senior associate dean of marketing. "We have aligned and aligned our programs with the industry."
Marketing courses cover topics such as communication, promotion, social media and branding. The program also includes 2 free options, which allow you to dig a little deeper into your interests. For example, if you want to improve your understanding of data analysis, psychology or any other field related to marketing, this is an advantage.
Basic marketing courses may include:
- Start of transaction. Learn about the tools companies use to create, communicate and deliver value to customers. Topics include market research, target market selection, product selection, promotion, distribution, and pricing.
- Principles of integrated marketing communication. Gain an understanding of advertising, public relations, corporate communications and sales promotions. Learn about the role of mass media in integrated marketing communications strategies.
- Social media and marketing communications. Explore the basics of integrated marketing communications with a focus on social media. Learn advertising strategies, public relations, branding and corporate communications. Develop the planning, research and creative skills necessary to achieve promotional objectives.
- Human relations in management. Learn people skills so managers can be effective. Topics include: leadership, motivation, communication, team dynamics, organizational development, management by objectives, and stress and time management.
- Business Law Learn the background, logic, and ethics of the American legal system as it relates to businesses. Explore the impact of torts, product liability, criminal law, contract, sales, corporate and cyber law on business.
“I was really fascinated by the material, and having taken a lot of remedial classes before, it was a great class to tie it all together,” she says. "I finished this class in three and the teacher gave me a push just this once. What a great feeling!"
Your course instructors have relevant marketing experience and can impart this knowledge.
“I found that the teachers brought their personal experiences and stories into the classroom, which I found very helpful and valuable,” said Laura Swedberg '19 . "I appreciate the teachers' interaction with the lessons."
"All the teachers I worked with were excited to be there and really wanted to share their knowledge with the students," he said. "School really came second," he said, when he fell ill and died in the family that same week. "I reached out to my mentors and teachers, and they were understanding, kind and gracious during this difficult time."
In addition to earning an associate degree in marketing, you'll find another way to build your career at SNHU: Certificates. Professional certifications from industry leaders like HubSpot are the gold standard in digital marketing and are highly sought after by employers.
Whatever your goals, SNHU's online marketing degree can put you on the career path to achieve them.
Curriculum requirements and resources- General Education Courses: All undergraduate students are required to take general education courses if they have not taken them before. Through these essential, expository and integrated courses, students learn to think critically, creatively and collaboratively, giving them the edge they need for employers.
- Get math credit for what you already know: Save time and tuition with our math achievement assessment methods. Depending on your score, you can earn up to 12 math credits, the equivalent of 4 courses, in revising your degree for less than $50. Contact an admissions counselor or academic advisor today to learn more or to sign up for a math achievement assessment.
Registration and fees
As a private, not-for-profit university, we are committed to making college more affordable. That's why we offer some of the lowest online tuition rates in the country.
We also offer a 30% discount to eligible financial aid programs, as well as full-time and part-time US military service members and active duty spouses.
| Online degree programs | road trip | per credit hour | Annual cost 30 credits |
|---|---|---|---|
| Diploma / Certificate | 960 dollars | 320 dollars | 9600 dollars |
| Qualifications/Certifications (US service members, full-time and part-time and active duty spouses)* | 675 dollars | 225 dollars | 6750 dollars |
Tuition fees are subject to change and are reviewed annually. *Note: Students with this fee are not eligible for additional discounts.
Additional Costs No registration fee, $150 graduation fee, course materials (varies by course)
This program and its concentrations are accredited by the Accrediting Council for Business Schools and Programs (ACBSP). Student performance information is available in College Navigator.
Becoming an accountant requires technical skills.
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The main purpose of forensic accounting is to collect information and use it for legal purposes. Accountants in this field are often responsible for investigating fraud in complex financial transactions such as mergers and acquisitions, bankruptcy and contract disputes.
Can I learn basic accounting online?
If you've already started your math career and want to improve your skills or learn more about math, but aren't ready to pursue a bachelor's degree, there is another option. Online courses are a great way to learn the basics of math.
References
Sources and citations (1)
1 Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, online at
- https://www.bls.gov/emp/chart-unemployment-earnings-education.htm (accessed November 6, 2022)
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (accessed November 6, 2022)
The projections described above may not reflect local and/or short-term employment or economic conditions and may not guarantee actual employment growth.
2 Based on survey responses from 9,200 SNHU online students in Fall 2019.
