Global digital marketing spending is expected to reach $1.3 trillion in 2020.
Should you use the same marketing strategy as last year? The new year brings new marketing trends and it is imperative that you follow them in order to attract customers and keep up with the competition.
Run a video ad
Video will continue to dominate in 2020. While businesses should continue to create compelling video content, it's important to develop a video ad strategy.
This includes knowing your audience, defining and presenting your brand image. First, you need to warm up your audience to get to know you and your brand before you ask them to take action. Then when your audience clearly aligns with the goal, hopefully they enjoy it and your message enough to trust you enough to respond to your call.
Experiment with different video styles, sounds, and scenarios when sharing videos with your audience.
Media Marketing
Influencers engage followers in their daily lives and share relevant content with their audience about their passions, hobbies, daily activities, and even their loved ones. According to a survey, 70% of teenagers trust influencers more than celebrities.
Connect with the right influencers for your brand. Set them up as affiliate partners and promote your products and services on their social media.
If you've never worked with an influencer before, find someone you feel comfortable representing your brand with. Remember that they are first and foremost representatives of your company, so what they say and do reflects on you. Contact them from there - most influencers have a work email address where you can be contacted.
interactive content
Going forward, it would be wise to focus on interactive content rather than traditional content. Users manage interactive content, manage experiences, and personalize the content they consume.
There are many examples of interactive content:
Augmented Reality (AR) / Virtual Reality (VR): Conquer AR and VR. These tools are used in many other industries, from real estate to mobile games. You can apply virtual and/or augmented reality to your marketing strategy, which Starbucks started experimenting with in 2017.
Buyable Messages: Allows shoppers to shop directly from your store through the social media app. Instagram now offers seamless integration, allowing businesses to tag their products from an e-commerce platform like Shopify.
Polls and quizzes. People love to chat, especially when you can create a poll or quiz that is fun and engaging. This is a great way to grow your email list for future campaigns. Create interactive, engaging, and shared content that will help your audience remember your brand.
Artificial Intelligence (AI)
Artificial intelligence can help you better personalize your marketing and advertising efforts. Modern marketing technologies will be able to collect better customer data, and artificial intelligence will continue to improve how this data is used.
For example, brands can use AI to create better video content. This can help them analyze their viewers' behavior and know what kind of videos they want to watch. AI can also help improve the sales funnel. Not only will we be able to sell to customers better, but we will also be better able to predict their next actions. This helps improve the customer journey.
Voice search
20 percent of search queries on Google are voice searches. This trend will continue to grow with the growing popularity of smart devices like Alexa. Optimize your content for voice search. Use long keyword phrases. These are expressions that people talk about more than they write about.
This includes long searches for local SEO. Instead of optimizing your content for a term like “vegan restaurants in Chicago,” ask, “What are the best vegan restaurants in Chicago?” Optimize your content for e.g. long tail keywords.
Social media stories
You are not yet advanced with your social media marketing strategy. However, I would advise focusing on social media stories rather than posting them.
Stories are a series of uploads that last 24 hours. Depending on your social media platform and number of followers, you can include text, images, videos, and even URLs.
One of the main benefits of publishing stories? We found that stories can help brands become more visible to younger audiences.
smart advice
Google Ads is getting smarter. Google has implemented an update called Smart Bidding.
It optimizes your bids using machine learning. You can set your rates automatically, especially during sales; You have a variety of conversion operations to choose from; You can use these promotions in different campaigns at the same time.
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What is position zero in Google? Technically, this is not a position at all. This quote.
People will no longer open your content in Google search unless they really want to read it. You can't even read the title or meta description.
You want to find something and get an answer immediately.
This is where rich snippets come into play. A featured snippet is a piece of content that matches a search term and appears at the top of the search results.
Find popular keywords that your snippet ranks for to rank your snippet. Optimize your content for these search terms.
Consumer Privacy
The General Data Protection Regulation (GDPR) is being transferred to the US. California is developing a new law requiring all US companies to comply with the Consumer Privacy Act.
Follow consumer protection standards and inform your customers of their rights. This has more marketing benefits than you might think, and your customers will appreciate your disclaimer. Privacy statements can build trust between you and your customers. This can lead to customers switching to your brand and moving away from your competitors.
In short, your main goal in 2020 should be to keep your brand high while looking for the best ways to reach your audience. These tips will help you get where you need to be.
