Rio Drysdale is dominating the SEO battle for the brand
In 2010, Rhea Drysdale won the trademark battle, successfully preventing private individuals from trademarking "SEO".
In April 2008, Jason Humbert started his own company, SEO Brand Experience. Over the next two years, Drysdale spent around $20,000 of his own money fighting.
On March 11, 2010, the USPTO officially terminated the registration of Gambert's trademark against him. Drysdale shared his story in 2010.
Is it worth it? I didn't know I knew I learned so much about business, trademark law, the SEO industry, my relationships and myself. I've never asked the industry to donate because it's my responsibility. Despite the criticism, I decided to go ahead with it. I know it's something I think is wrong. I know the USPTO doesn't understand what our industry does and how SEO works. I want to fight for this knowledge and win. I don't regret this experience, but I'm going to pause for some hopeless reason.
- Rhea Drysdale SEO Trademark Registration Closed
Read all about it. Meet the 25 year old woman who saved SEO from branding. You can learn more about Drysdale in this interview with Barry Schwartz.
Also on this day
Google has introduced Search Ads 360 integration for Google Analytics 4
2022: Aggregation for advertisers who can see sessions, users and conversions in terms of metrics such as aggregation of sources, campaigns, media and virtual channels.
Google has refined this search and extended it directly to search results
2022: These features were previewed at the Search On 2021 event.
FLOC is coming. Here's what we know so far
2021. Spoilers. He will die in a year.
Google Test displays cost estimates in local search results
2021: Google confirms that cost estimates from Homewyse have been displayed for some local queries.
No more confusion. Google provides a name and structure for major updates
Danny Sullivan of Google 2019 calls the latest algorithm change a "major March 2019 update".
Study Brands Cannot Improve Voice Search in 3 Key Areas
2019: Brands have limited or no response strategies, fail to optimize for keywords outside of the brand, and don't provide enough genuine social content.
The SEO industry is a "minefield of unscrupulous professionals". Australian officials are seeking action
2019: Small business advocates call for new rules.
Reports: The EU requires Google and others to publicly disclose ranking factors
2018: The proposed rules are aimed at combating the "super power" of big online brands.
Google My Business updates the trend map in the trend report
2018: Reports reveal that people want to know where your business is going no matter where they live.
Siri was once a competitive advantage, now it's Apple's responsibility
2018: Failure to upgrade Siri could ultimately affect iPhone sales.
A new study confirms that Google does not use data from the Chrome browser to detect new URLs
2017: Test page visited by Chrome a few days ago was not visited by GoogleBot
Google introduces the Google Analytics 360 suite with a new DMP, landing page testing tool and more.
Enterprise Business Suite 2016 consists of six products that can be used together or separately and can be integrated with AdWords and DoubleClick.
On April 18, Google will migrate the Googlebot smartphone user agent from iPhone to Android
2016: Google announced that the user agent would change from iPhone user agent to Android user agent, but this would not affect 99% of all websites.
Google Post is now expanding to include cricket cards in its search results
2016 Business Card, Candidate Card, Presidential Election Card and Cricket Card are now supported latest on Google Post
A new Uber tab has been added to Google Maps
In 2016 , Google added a ride-sharing tab to Maps to give you more options and get you to your destination faster.
Google Candidate Search 2016 now includes details about campaign funding and search trends
2016: Google continues to broaden search results around the 2016 election.
Google Search Metronome helps musicians keep that beat
2016: Google's default metronome speed is 120 bpm, but the full range is 40 to 208 bpm.
Bing is currently reviewing the new Bing Search API
2016: New APIs give developers more functionality within the Bing search infrastructure
Google penalizes Italian and Spanish links
2015: Four days ago, Google warned webmasters in these two countries about their paid linking rules.
The Google Panda 25 update seems to have worked
2013. Bound. It is not possible for Google to support current or future updates for We Panda
Google sends a manual linking penalty notice to BBC News
2013: A spokesperson for the BBC asked for help finding ways to find inappropriate links so they could be removed and appealed.
Image search. Bill, Ted and Rufus at SMX, Google Playground and Bing It Taxi
2013: Recent photos showing what search engines people are eating, how they play, who they meet, where they talk, what games they play, and more.
The WSJ reports that big changes are coming to Google Search. Time for a reality check.
2012: Google will reportedly get more direct answers and "semantic" intelligence to better understand the meaning of words.
Google expands flight search to 500 cities outside the US
2012: Google Flight Search moves to international destinations.
Twitter trend. Now present in Bing results?
2012: The Twitter icon, a large gray "Trending" button, and the number of shares displayed below the link.
Bing Maps updated map pins, added drag and drop tracks, and more
2012 , with updated pushpin buttons and popup menus.
TheFind joins forces with FairSearch.org to "rebalance" the search market
2012: TheFind argues that Google could use its dominance to prevent smaller, innovative players from gaining the visibility and acceptance they might have.
You can dislike (block) but no longer like (flag) Google search results
2011: Google disabled the ability to star search results on search results pages
Google is trying to reassure brand owners with new anti-counterfeit measures
2011: Google promises to investigate complaints from trusted brand owners within 24 hours, adds AdWords ad review to detect fraud, and launches a new help center page to report fraud.
Can US Get Google To Promote Hollywood Sites To Fight Internet Piracy?
2011: The entertainment industry pushed for more government intervention to protect its interests.
Google is testing mobile payments in New York and Seveda
2011: Google will pay to install thousands of private payment systems on merchant sites.
Fix Google Mobile iPhone app, it will be Google Search app
2011. A very comprehensive overview of the appearance and functionality of the application.
Topsy news provides real-time video search
2011: Topsy launches a new search engine that displays trending videos on Twitter
Cat diversion don't miss the full PageRank and additional background
2010: Google's Matt Cutts confirms that 301 redirects don't necessarily transfer the entire PageRank from the old URL to the new URL.
Google explains how search, ads and apps work
2010: Google tries to show the public how transparent it can be.
Google, Yahoo and Portal are the best news sources on the web - explore them
2010: More than two-thirds of online news consumers visit news portals such as Yahoo News or Google News.
The report recommends a 'Google tax' to support local UK media
2010. If most people don't pay for content and advertising is ineffective, where will the revenue come from to support online journalism? Tax or Google tax?
Navigating the clash between Apple and Google
2010: Personal enmity fueled by feelings of "betrayal" with alleged iPhone Android copying.
Facebook has overtaken Google (again) as the most visited website in the US by Hitwise
In the week ending March 13, 2010 , Facebook.com accounted for 7.07% of all Internet traffic, compared to 7.03% for Google.
Twitter has announced Platform Anywhere for websites
2010: Twitter launched a new platform called @anywhere that allows websites to integrate Twitter features more easily.
2010 SXSW Live Blog
Google Now broadcasts anchor text phrases
2007: Get a report from Google on the most popular keywords used to link to your site.
When AdWords Thinks Sex Is Wrong
2007: How Adsense ads can completely contradict your message of sexual content and concerns that Google has banned some sexually oriented words as offensive.
The couch lives on at Piper Zafra
2007: Financial analyst Piper Jaffer Safa Reshi has been seriously involved in this area of research for many years.
From Search Marketing Expo (SMX).
Previous Expert Contributions to Search Engine Land (SME)
This column is a snapshot in time and has not been updated since publication unless otherwise stated. The views expressed in this article are those of the author and not necessarily those of the search engines.
March 14 History of Marketing Research | March 16>
