M Booth Health has hired Michelle Webb as executive vice president of marketing communications.
Webb assumed the newly created role on March 20 and reports to Marketing Communications Practice MD Chaz Cox. Webb works remotely in Chapel Hill, North Carolina.
He will serve as a senior consultant in key client industries including pharmaceuticals, biotechnology and medical devices and will oversee a rapidly growing team of integrated communications professionals. The marketing communications team consists of 30 employees.
Webb is responsible for developing strategies and developing campaigns that deliver significant results for agency clients.
"As we continue to focus on marketing to our clients as we seek to grow, it is important for us to attract new minds with diverse backgrounds and deep expertise across multiple industries," said Stacey Bernstein, CEO of MBooth Health. The role has been created.
Bernstein added that M Booth Health is "growing rapidly", with 30 percent growth in the past year.
Webb told PRWeek he wants to keep that momentum going.
"They are doing incredible work for an iconic healthcare brand at a time when healthcare communications is becoming increasingly irrelevant and are a critical driver of business growth and industry leadership," said Webb. "I'm excited to contribute to this growth, hiring talented people to deliver great work to clients and develop best-in-class experiences."
Most recently, Webb served as MD at Allison+Partners and led the North American healthcare practice. The company's first to hold this position, Webb saw double-digit annual revenue growth and built a team of more than a dozen healthcare communications professionals. The last day at Allison+Partners is Friday.
An Allison + Partner representative could not be reached for comment.
M Booth Health is a member of the Next Fifteen Communications Group under M Booth.
This article originally appeared on PRWeek US.
