© Provided for The Financial Express by Arif Kazi , Founder and CEO of Dust Value.By Arif Kazi
Marketing constantly helps businesses grow by understanding customer pain points and providing meaningful solutions. The old mass communication tools paid little tribute to the range of attractive offers of marketing efforts. In the new digital age, where an average adult spends around 5-6 hours online on various devices, be it desktop or mobile, digital marketing has played a role in protecting against brands. It is so linked to its functional and interactive environment in real time that it ensures effective communication between brands and customers.
As the Internet increasingly permeates the world to better connect it, ever-changing consumer behavior and new business models pave the way for a stronger and more reliable marketing mix that digital marketers can rely on in the new era. As times change, a sustainable digital marketing strategy requires a new marketing mix that emphasizes its central importance from manufacturer to consumer. Here's how to create a meaningful digital marketing strategy to maximize your brand impact:
As a business, you need to know who your target audience is before you start marketing your products/services. You can learn more about your customers through analytics recorded through your brand's website, email marketing tools, brand profiles on social media, surveys and polls, and about yourself as well. . It helps you improvise your product and enables you to promote your product's key USPs and show how they address common consumer challenges.
More than just growing your user base and growing your business, there should be a bigger goal that your business is striving for. Marketing through smart setup: A specific, measurable, attainable, relevant and timed goal approach helps you achieve your goals in a controlled, linear environment. For example, if you subscribe to 10,000 results in a brand newsletter in the first quarter of the fiscal quarter to grow the customer database for quarterly product newsletter submissions/offers.
- Evaluate previous performance campaigns Starting something from scratch can sometimes seem like taking a picture in the dark. Reviewing your past campaigns can be a reminder to understand what you need to do to market well. You can also reuse old marketing materials and resources and take action when you need something to attract new and existing customers. Suppose you need a tagline to promote your product on social media. You can extract excerpts from a blog post on a topic recently published on the site.
- Measure Your Spend How much you can afford to spend on your digital marketing efforts is very important. You don't have to bleed your income to promote your product. There is then a high risk of closure of the company. Find out how much you can save on your digital marketing efforts in terms of capital investments. Research the different digital marketing channels: content marketing, SEM, SEO, affiliate marketing, email. Email marketing, social media marketing, etc. and choose the performance of your brand for the value you are willing to pay. There are costs associated with digital marketing.
With all of the above in mind, start measuring how your efforts match up to your expected results. From mapping your audience to defining your goals, channel completion and the cost you're willing to pay, it's time to go public and see overall campaign performance. Keep records by measuring campaign performance over a given period of time. Things may not turn out the way you expected, but you need to monitor your campaign and learn from your successes and failures.
Digital marketing dominates all industries in today's scenario, be it telecom, travel, IT, publishing and many more. Let's look at some examples of some brands that will soon do better by incorporating the above points into their digital marketing strategy.
Zomato
We all know the gist of this social media feed aggregator and how it relates to current international/national events with individual puns. Aware of its audience's preference for consuming content on social media, Zomato collaborates with them by posting on trending topics in meme format. This increases user interaction and discussion and helps them review specific posts. By pushing the funny button, the aggregator targets meme content to increase brand recall and social media community sharing from users. Zomato is also constantly working with their customers by using effective subject lines and calls to action in their email marketing strategy.
discussion
Your online travel agency (OTA) is at the forefront of content marketing. By providing calendar blog posts on the website to pique the curiosity of eager travelers to plan their next vacation and suggest some key considerations, a content marketing strategy also encourages the customer to get to know them and learn more about them. He wants to know. . OTA as a channel.
Agitation:
A daily branded email newsletter to which many subscribe to receive relevant and personalized news on technology, business and culture. A comprehensive and up-to-date collection of information, each The Hustle newsletter is carefully crafted using simple yet intriguing minimal language. One thing leads to another, and The Hustle knows this perfectly. It communicates with recipients in just 5-6 written subject lines. It's clean and intriguing enough to get someone to open the newsletter. Once you're done, the rest of the main content follows suit, which means a clean and simple writing style with more information neatly tucked away in the call-to-action button.
The author is the founder and CEO of Dust Value.
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