Influencer has announced the appointment of Luke Barnes , former Chief Digital Officer and Chief Revenue Officer of VICE, as President of EMEA.
LONDON , Feb. 10, 2023 /PRNewswire/ -- Influencer, the global influencer marketing company, today announced the appointment of digital media veteran Luke Barnes as President of EMEA. This appointment demonstrates Influencer's continued commitment to integrating influencer marketing into the broader marketing mix and also marks the start of an aggressive expansion plan in the EMEA region.
Influencer aims to make creators a key part of every segment of a brand's media plan and shows the importance of creators to the future of advertising. Gone are the days when influencer marketing was isolated and many brands are looking for more specialized strategies. These brands are seeing their influencer marketing budgets increase in metrics that may stand elsewhere, such as recall and conversion, suggesting that influencer marketing may be moving further down the funnel rather than remaining purely tactical. These are strategies already being implemented by the likes of Google Pixel, Nike and Hilton. The opportunity also comes at a time when the economic climate is forcing brands to monitor marketing ROI more closely than ever.
Luke's appointment supports Influencer's commitment to offering clients a more holistic approach to influencer marketing. Just like branded content 5 years ago, now is the time when author marketing can really play a role in connecting with young audiences, people with the highest disposable incomes, and Luke's experience can help influencers become leaders in this office. Luke has worked at VICE for the past 7 years and has extensive editorial experience in the digital media industry. Here, Luke worked for VICE Media Group as CDO and CRO, EMEA, among others, responsible for business in EMEA and APAC across all digital media titles. Luke also has a strong background in content creation, having started his career as a social media entrepreneur in 2012 by selling his UK-based company to Los Angeles-based Auditorium.
Ben Jefferies , CEO of Influencer, said: “Luke is a tireless business builder and has a great entrepreneurial spirit, both of which fit perfectly with our company's values. Identifying operational and business development opportunities will be critical. as we aim to increase our impact and improve customer experience in EMEA in 2023.
Influencer is a global data-driven marketing company with a unique end-to-end approach based on "people power, platform power". Their data-driven ideation studio, brand platform and creative applications work at scale. Influence supports the move to "real human impact" - creators of more visible and condensed results can move beyond likes and impressions. Amazon, Coca-Cola, Visit Dubai, TikTok and Meta and brands from all walks of life harness the power of real human influence all year round.
CONTACT:
Esther Bates
hester@influencer.com
+44 (0) 7985 306 664
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