Max Cyrek, CEO of Cyrek Digital , is an SEO expert, web designer, and digital marketing consultant with over 10 years of experience.
Getting customers is the goal of every business. We try to outdo each other by using marketing techniques to grab the attention of potential customers, interest them in our offerings, and ultimately convince them to buy our products.
Leads are somewhat driven by our marketing methods. Note that this happens both consciously and subconsciously. The entire sales process where potential customers start learning about your brand is called a "sales funnel".
What are the parts of a sales funnel?
The term "sales funnel" is no accident. The funnel shape is a good representation of the brand buying process. The funnel has a wide end and the body narrows and narrows until it resembles a thin tube at the end. You could say the sales funnel is like an inverted pyramid.
The sales funnel has four parts:
• At the top are the potential customers you are trying to get their attention on. The goal here is to get prospects to recognize a need and offer ways to fulfill it. This part of the funnel has more bullets; therefore wider.
• At the bottom is the second part of the funnel, consisting of potential customers who are considering taking advantage of your offer. They are at the stage where they can compare different solutions and learn new information.
• Follow the narrowest part of the funnel. This is for those who have already decided to buy. Now it's time to go over the details of your proposal.
• Finally, there is the fourth section of the funnel, which is technically at the bottom. This is for customers who are satisfied with the quality of a product after purchasing it and will either recommend it to others or continue to buy it.
Why is the sales funnel important?
Sales funnels allow you to create and use sales strategies aimed at specific target groups. Segmenting users by their level of engagement will help you adjust your marketing strategy. Once you know your potential customer's needs and expectations, you can provide them with the tools and resources to convince them to make a purchase.
Sales funnels can be used not only for selling products, but also for building a customer base. After all, the goal is to generate leads that can be captured with lead magnet: this could be a free trial of a product to get potential customers to use it and eventually buy the paid version.
Align your marketing with parts of the sales funnel
You can link your marketing activities to different parts of the sales funnel. The first part of the funnel is identifying the needs of potential customers. You can do this through social media, blogs, landing pages, public relations, infographics and videos.
In the second part of the funnel, provide prospects with more prominent resources, such as webinars, tutorials, eBooks, and case studies, to learn more about your product and how it can help them.
The third part of the funnel is decision time. Here, you provide your customers with compelling data such as product demonstrations, prices, or proof that previous customers were satisfied with their purchases.
The fourth part of the funnel can be a forum where happy customers can recommend your product to others. Consider inviting your customers to participate in a Q&A session and sending them a discount loyalty card to promote your brand.
short
The sales funnel is a great representation of the customer journey. This allows you to create marketing strategies that reach and attract customers at all levels. In this way, you can increase customer retention, the number of new contacts and ultimately, sales.
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