Social media usage is growing steadily and we don't expect it to slow down any time soon.
In 2021, more than 4.26 billion people worldwide will use social networks. This number is expected to grow to 6 billion by 2027.
With new technologies, endless feature updates, and changing consumer behavior, digital marketers are constantly looking for what's next.
The saying " knowledge is half the battle " is never true.
So we reached out to social media influencers and asked them what trends we can expect to see in 2023.
From the rapidly growing popularity of short videos to the value of building a community, marketers should focus on what they feel they need to focus on, they say.
TikTok will continue to grow in popularity
Ilya Cherepakhi, Head of Business Consulting at Media.Monks 
Looking ahead to 2023, I foresee the rise of TikTok as a social media platform for both advertisers and consumers.
This is being driven by several trends, from what other social media players are experiencing to social media increasingly embracing augmented reality (AR) and virtual reality (VR) formats, an area where TikTok is uniquely positioned.
TikTok will continue to exploit the weaknesses of other digital media platforms.
Although TikTok is primarily a social media platform, it has expanded its service offering and now competes directly for advertising budgets, which are usually spread across a number of digital advertising platforms.
So, effectively competing for budget that should go to Google or Amazon is the same as competing for advertising money that a brand might give to Meta, Snap, or Twitter.
Many of the advertising platforms that were once considered the default option are increasingly facing challenges, which TikTok is benefiting from.
In early 2022, The Wall Street Journal reported a $10 billion deficit for Facebook. Meta's problems continued throughout the year, and spending on advertising and promotions continued to decline.
With Twitter constantly changing and other existing digital platforms struggling as well, TikTok could benefit from brands willing to invest where it has the greatest potential.
User growth and engagement is also on TikTok's side. In addition to the dramatic increase in the number of TikTok users (expected to exceed 800 million by 2023), TikTok users are using the app in new ways.
During the pandemic, TikTok has become a go-to destination for many, but not just for entertainment. In this way, TikTok has evolved from a distraction platform into a valuable source of information.
According to Pew Research, more Americans receive news through TikTok than other social media sites that have seen no activity or decline.
This is coupled with the added convenience of AR and VR capabilities, which TikTok is uniquely capable of.
Yes, there are similar offers on other social media platforms like Snap Lenses. However, TikTok's prominence as a pioneer in this space, the platform's overall premise, and the expectations of its customer base make it a much more likely platform for brands to happily test drive this vehicle on.
Speaking of testing, AR and VR ad formats have gone mainstream this year as they are no longer considered new or emerging.
Brands are increasingly understanding their abilities, how to tailor them to their marketing needs and measure their impact, which means (again) more optimism for TikTok, not only at the expense of other paid social platforms but more generally where the players are digital advertising.
Greg Jarboe, President and Co-Founder of SEO-PR 
In 2023, marketers need to “go where the bubble is,” not where it is.
That means paying more attention to TikTok, LinkedIn, Instagram, and YouTube, which are fast moving in the right direction, and less attention to Twitter, Snapchat, and Facebook, who seem to be playing too much helmetless hockey. .
Marketers should also pay more attention to the fastest-growing economies like the UAE, Egypt, Qatar, and Saudi Arabia, and pay less attention to Russia, Italy, Germany, and the UK, which are set to shrink in 2023.
A short vertical video takes over the content
Jacob Styler, Founder and Chief Digital Marketing Officer of Infinity Digital 
I think short video content will grow the most in 2023.
With rising star TikTok, it's pretty clear that Instagram Reels and then YouTube Shorts succeeded, so other platforms are sure to follow.
I've seen Twitter prioritize short video content in the feed, so this will be a priority for brands when creating content.
I also think that the shopping experience on social media will continue to evolve. So if you don't already have a shop feed on your social media, start experimenting with ads.
Bradley Thompson, Director of Marketing, DigiHype Media 
In 2023, content creators and companies will continue to focus on the short video industry.
We've seen the growing popularity of short vertical videos on the major social media platforms, and that's exactly what marketers need to focus on.
If you don't double your vertical videos to 15 seconds by 2023, you're missing out on a huge opportunity.
Vertical videos are easy and inexpensive to create, and their organic reach is higher than any other type of content on the web, making it the best medium for marketers and content creators.
If you want to grow your business or brand on social media in 2023, you need to focus on creating content for the environments where consumers spend the most time.
Mari Smith, CEO of Mari Smith International, Inc 
One of the biggest trends in Facebook marketing is vertical short videos, which will continue to grow in 2023 and beyond.
On Facebook, marketers should try to embed videos and short vertical videos as regular posts. In some cases, the latter may work better.
But more importantly, these are dramatic changes that I began to see throughout 2022 and will only accelerate in 2023.
And that distracts from focusing on all of the audience-centric proxy metrics or focusing on more subscribers, more reach, more engagement, etc. lots of noise and noise.
Katie Lance, CEO and Founder of Katie Lance Consulting 
I think it's more important than ever to focus on building a content library that works with you, regardless of platform.
There are no guarantees on social media. Social networks are for rent.
For those who create short vertical videos, make sure to reuse them on TikTok, Instagram and Facebook, and YouTube Shorts. And I also think that for this platform it's not about trends and music, it's about creating original and unique content.
Marketers need to diversify their content strategy.
Angie Nikolaychuk, Content Marketing Manager at SEJ 
Social media in 2023 will focus on three main themes: diversification, risk and investment.
So far, brands have focused on a small group of text networks. Twitter's volatility proves why this is a bad idea.
So anyone using social media for marketing, customer service, and PR in 2023 will need to make big changes if they haven't already. Images and other alternative media are a driving force, but only part of it.
Brands need to move away from the notion that getting attention is enough as many of the new networks on the scene don't have access to Twitter. The new network is more focused and limited, but this small group is strong and committed. Think of it like a pressure washer versus a lawn sprinkler.
Even savvy social media marketers will make big changes to their strategy in 2023.
They select a network for a specific purpose and share content specific to that audience.
Examples include SlideShare for customer education and brand building, YouTube for product awareness and branding, email marketing for customer engagement, and Qwoted for reaching media and journalists.
It's a lot of work and a huge investment, but here's the thing. With so many new networks growing, great opportunities unleashed, demise on the horizon, and Twitter likely to continue to decline in popularity over the next year, companies are ready to invest, make an announcement, and seize the opportunity, now and You will see huge wins.
Existing social trends can make all the difference for B2B marketers
Matt Mudra, VP Planning and Execution at SCHERMER 
When it comes to B2B social media, here are some expectations for 2023.
LinkedIn will continue to be the best channel for B2B marketers, with better text targeting options and a focus on workplace conversations. I suspect LinkedIn's dominance among B2B marketers will change over the next year.
We'll continue to see some big changes to Twitter in 2023 under Musk, which will hopefully include some new targeting solutions that will make the channel more attractive to B2B marketers.
Additionally, other social media channels traditionally used more for B2C marketing, such as TikTok or Pinterest, will add cleanrooms and other targeting solutions to their offerings, opening doors for more B2B marketers. I expect Meta will soon offer cleanroom solutions as well and launch their own social media subscriptions in 2023 and beyond.
As TikTok continues to dominate Google and Bing searches for Gen Z, B2B brands will also start using TikTok for search strategies.
Eventually, social commerce will continue to grow and hopefully we'll see some applications for larger B2B brands, but that may be a few more years.
Viral marketing will take the lead when it comes to increasing brand engagement.
Mike Dickerson, CEO, ClickDimensions 
I predict that 2023 will be the year of viral marketing.
The era of the “handshake deal” is truly over as B2B buyers and sellers have fully embraced the digital approach to business.
For marketers to grow their brands in 2023, they will need to engage with customers online and use more communicative and viral channels to market their businesses digitally.
Social media, websites, and advertising are great ways to generate surface interest and awareness of your brand, but with so many other businesses doing the same thing, it can be a bit difficult to get your business noticed and in front of potential customers. the last couple. many years.
The solution is strategic viral marketing. Viral marketing materials make the audience feel something. Whether they're having fun, learning, or engaging, customers leave behind a sense of something that becomes a memorable interaction with your business.
By measuring digital engagement, such as B. the number of likes, shares and comments on aggregated content, companies can see how successful and effective viral marketing is.
This lasting impression ensures your business stays in the minds of potential customers, increases brand awareness, and expands your marketing reach through digital engagement.
Viral marketing will dominate the industry for the next year. Marketers need to learn how to use them effectively across social media, websites, and digital advertising for maximum impact.
To start building your viral marketing campaign, focus on tone of voice and emotional tools, and always focus on what interests your audience and not just what the company wants to say.
Brands will seek to build and support an engaged community
Alex Makura, Founder of Your Digital Assembly 
The elimination of third-party cookies means brands will work harder to build closer relationships with customers and followers in real life and on social media.
Let's say the goal is a meaningful user experience that creates a real connection and takes the user down the funnel. If this is the case, marketers will redouble their efforts to integrate online platforms into the store experience. Omnichannel:
You will also see more brands participating in the digital community. While this isn't new to Facebook, you'll see growth on platforms like Mighty Networks, Circle, Slack, or Discord.
Sarah Goodall, CEO and Founder of Tribal Impact 
In 2023, there is a great opportunity for social media managers to go beyond payroll and headcount and invest in the acquired power of social media.
It takes more time to nurture, but empowering your employees and allowing them to speak confidently about your brand on social media will lead to greater credibility, scalability, and credibility.
But there are many other benefits beyond just expanding your reach. Your employees become content creators, creating recognizable and timely thought leadership that your customers choose.
Your people are strengthening the culture, because your company's branding team will thank you by bringing on talent with real passion.
Your employees become more engaged. They'll get the training and confidence to build their professional brand and they'll be more connected to your brand.
Your customers want a more authentic relationship, they don't want to be moved from one department to another. They want partnership and trust. The potential for integrating social media into corporate culture is enormous and benefits everyone involved in customer and employee interactions.
A social media manager who recognizes these strategic benefits and opportunities will be the one who can drive true organizational transformation.
Mari Smith, CEO of Mari Smith International, Inc
As a "backup plan" for community building, you can consider non-meta alternatives like Mighty Networks (my personal favorite), Circle, and maybe Slack, Discord, or Telegram.
Popular online business platform Kajabi recently acquired a community platform to integrate with their product, which is great news. The online course platform Thinkific also recently launched a community product.
Thankfully, we're going back to our social media roots when mainstream social platforms were still fun to communicate with and we could easily form meaningful and lasting relationships. community is everything. relationships are everything.
So here's the gist. If it's a good fit for your business, try to build a strong community of fans who love you and are happy to shop with you. You can still use public social media channels to promote your new community.
Համապատասխանության և վրա կենտրոնացումը կարևոր կարևոր նշանակություն հաջողության հաջողության
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Այլ նույնական:
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