After a nationwide search, Christine Engel has been appointed Vice Chancellor and Chief of Staff for Communications and Marketing at USC Aiken.
Engel, a veteran faculty leader with experience leading and developing strategic marketing and communications strategies to increase student, campus and community engagement, will begin her role on February 1.
In his new position, Engel will lead and oversee the university's marketing, communications and special events, and be responsible for a variety of leadership initiatives in support of the chancellery.
d said Daniel Himermann. “Christine will serve as the Chief Communications Officer and Champion of Marketing and Branding for the university, working to increase enrollment and community engagement by building campus and community awareness, a unified branding strategy, and a platform presentation that conveys stories told about our high-level educational offers and university experiences.”
Engels' previous experience includes positions as vice president of marketing and communications for Augusta University and Augusta University Health, where he led Georgia's first collegiate consolidation and managed name recognition, enrollment and attendance.
"I look forward to creating a unique college experience for current and prospective students while honoring our rich history and vibrant community," said Engel. "In today's digital world, marketing is a gateway to our university, and I look forward to working closely with Chancellor Heimermann and the university administration to ensure our corporate voice represents who we are and the communities we serve."
Engel, a USCA graduate and resident of Aiken, is particularly passionate about improving access to higher education in South Carolina and strategic public-private partnerships to advance student and workforce opportunity, economic development and community relations to improve.
Engel was named Best Nonprofit Communicator of 2022 by PR News in 2019 and one of 10 Young Professionals to Watch by the Metro Augusta Chamber of Commerce. Also in 2022, Augusta University's Unparalleled Experience brand campaign, Developed under Engel's leadership, Other was selected as one of the top college marketing campaigns in the world.
She is a member of the Executive Committee of the American Association of Higher Education Public Relations Consultants and past Chair of the Public Relations Advisory Council at the University of Georgia. He is also a 2015 graduate of Augusta Leadership.
Engel holds a bachelor's degree in business administration from USCA and a master's degree in university administration from Georgia Southern University.
