As you plan for 2023, one of the things you need to determine for your farming business is whether marketing trends can be part of your 2023 budget and strategy discussions.
While some of the marketing trends listed in the blog post for HC companies may be familiar and already part of your marketing mix, they are becoming more and more effective for both businesses and customers. Meanwhile, it will be beneficial to explore new concepts for your organization in the coming year.
"Marketing is no longer about what you do, but about the story you tell," says Et Godin, author, entrepreneur, and educator. Here's how your story can make the most of your overall marketing and business goals in 2023.
Email Marketing : According to Constant Contact, the average ROI for email marketing is $36 for every $1 spent. This is a great throwback to a marketing technique that many companies have yet to use in their business. While privacy changes are constantly evolving and can hurt your email marketing efforts, the key is to create interesting stories and relevant information that excite your readers when they reach their inboxes. Creating a personalized experience by customizing content for different types of subscribers is a surefire way to keep subscribers interested in your emails in the future.
video content . Many organizations find it necessary to invest thousands of dollars in professional video services to produce high-quality video content for digital marketing and social media. While there's definitely a place for such polished products, today's smartphone technology is specifically designed for recording videos with the goal of sharing them online. These streamlined videos often make viewers feel like they're being taken on a journey by the organization without being overly produced, which can sometimes turn viewers off. Shoot production or packaging videos at your facility, attend trade shows with your employees, showcase new products, and more.
Related Content: Product Marketing Perspectives for Manufacturers: Wholesale or Retail
Virtual experience . The pandemic has forced many of us to use virtual platforms for business and personal use in ways we never expected. Surveys have shown that virtual platforms allow people to better communicate with brands through transparency and understanding. Now you can reach your potential buyer audience from coast to coast with tours of your office, manufacturing facility or growing business (to name a few) with minimal cost or hassle. In addition, virtual experiences will allow organizations to tell their stories by visually distinguishing themselves in the marketplace.
Read more at HC-companies.com.
