Srinik Gandhi
According to Shrinik Gandhi, founder and CEO of White Rivers, over his ten-year career, White Rivers Media excels not only in the high-impact quality of its work and the creation of a hacker subculture, but also in the speed and depth of its work. Media:
"We are an independent brand for creative, integrated and data-driven marketers, taking us from event to event with new campaigns powered by innovative technology solutions. Our strategy is backed by Four Points and has driven us to grow and set new milestones in what we did, all on a solid foundation. thanks to one".
When developing his 4P strategy, Gandhi noted that the four components were: purpose, people, persistence and practice.
"While the intention to develop solutions that align with a brand's intent to influence is important, understanding human (people) behavior is what allows us to unlock deep insights into how consumers initiate and sustain conversations across different touchpoints," he said. . She says:
He also added that as a digital marketing agency committed to sustainable development, it can tap into well-known and unexplored subcultures, break through the clutter and offer innovative mixes of effective solutions to create optimal offers for clients.
Gandhi added, "From presentations to campaigns, we put what we learn (from practice) into practice every day: critical consumer and business insights, daily trends, platform updates and more."
Gandhi also mentioned that the agency has grown exponentially in the past 10 years and remains strong today with a team of over 350 people working from four offices in three cities.
He also said WRM's strength lies in the speed and depth of its work, as the agency uses its independent position to run fast-paced campaigns in the growing social media space and provide depth across its portfolio. Integrated creative solutions.
Gandhi said, "We stand out in the world as marketers and cheerleaders for one another. That's how we work miracles."
Commenting on how WRM divides subcultures to create awareness for clients and brands, Gandhi said the agency has made some of the most viral acquisitions on Instagram in India, especially when it linked internet sensation Khabi Lam with Dream11 for its first launch in India.
Our insistence on being the best has helped us complete campaigns like Shark Tank India Season 1, #YehMainKarLetaHoon Dream11, realm Khali X, and Brahmastra Part One. Shiva: This is what got us into business with Pernod Ricard, Reliance, Amazon, ITC and CavinKare, TCS, Astral Adhesives and other industry giants.
Asked what sets WRM apart from its competitors, Gandhi said the agency's USP lies in its philosophy to be "the best" and provide the best for the advertising world.
"There is a very fine line between 'the best' and 'the best.' Even if we focus on being the 'best,' if we tick all the boxes, being 'the best' will be a by-product," he said.
He also added that because WRM believes in creative ability, agencies never run campaigns just to get a prize, so brand ROI always gets real rewards for each campaign. they
The popular business philosophy Kaizen (Japanese word for continuous improvement) defines our approach to active learning at White Rivers Media. It integrates seamlessly with our unique value system to create a model of continuous, scalable and self-directed education that fosters personal growth for members."
When asked about some of the agency's big campaigns in 2022, Gandhi replied to ensure a longer campaign duration. Even if something great is created, if there's no support or connection with the target customer, it won't last long.'
"Trend ideas can be used to carefully craft stories and technology features for selected platforms to develop value-adding campaigns. It's also very helpful to listen to customers and engage with the brand's next story."
Asked how WRM will strategize its business and its growth plans through 2023, Gandhi said the agency is working with major OTT players, entertainment channels, film production and distribution houses, and music producers.
"We support our clients and employees to reach their full potential. Considering the needs of a diverse and dynamic industry and aiming to maximize untapped potential, we deliver creative work that is disruptive to client subcultures and the business sector, a cause that changes lives . and lifestyle. Who for collective welfare".
Gandhi also stated that it is important to use the latest technological tools in the digital space to provide the best service and results to clients, because creating trending content is very important and social networks are on the rise.
"With mobile being the most used device, mobile-optimized websites rank higher where they have a good user experience. This particular awareness and experience is the need of the hour to fill any gaps that may exist in combining the most profitable strategies for our clients." he added and confirmed that this is what WRM has achieved positive results. success mantra behind the ability to deliver.
Apart from that, Gandhi also emphasized that in this modern age it is very important to stay true to the roots, because it is easy to get overwhelmed and get lost in the evolution of trends, technology and formulas.
“While you are doing your best to achieve new goals, don't forget your existing endeavors such as social media, website, search engine optimization, digital advertising, media advertising and most importantly your reputation,” he adds.
He also said that if there is one goal WRM is looking for in Adland, it is to recognize the agency ecosystem in India globally, especially in terms of achieving goals.
Asked about agency challenges over the past decade, Gandhi said learning and not learning is still the way to go in digital media.
He notes that while it's exciting to see the explosion of multiple digital platforms, agencies have to reinvent their marketing methods and mixes on an almost daily basis.
“Because category segmentation requires short-term, high-impact campaigns, it is our responsibility as creative consultants to find new ways to reach the desired audience in a given time frame,” he says.
Having said that, Gandhi also emphasized that the variability of online audiences challenges the creative power of WRM to implement and create something that is not only eye-catching but also appealing to the target audience of customers.
“Any marketing strategy that aligns with the voice of the brand and is implemented at the right time always has a higher chance of success. The crux of the matter is that to achieve lasting results, quality must always take priority over quantity. "
In addition, Gandhi also suggested that evaluating and choosing only the right social media platforms, if they are lacking, is the right way to sustain and expand the advertising landscape in the long term.
“Going forward, we are entering a world full of more developments and technologies such as Web 3.0 that can change the face of advertising. But we need to ensure that the marketing efforts flow smoothly and are aligned with the brand values “forced training always.” different," he concluded.
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