Video marketing is becoming an increasingly important part of a comprehensive digital marketing strategy. Marketer Julian Narchet says the rise of mobile usage and the popularity of video platforms like YouTube are persuading more businesses to use the power of video to reach their target audience.
Today, video marketing has many advantages. Below are five reasons why video marketing is essential to any digital marketing strategy.
- Customers love it
Consumers love video content. The proliferation of mobile devices and high-speed internet connections means people can watch videos wherever they are
The statistics also prove this. More than 2 billion videos are watched on Twitter every day and more than 1 billion hours of video content are watched on YouTube every day.
TikTok has about 700 million monthly active users. In 2018, shortly after the platform was launched, the platform saw more than 1 million video views per day.
When you create video content, you give your customers what they want.
- It increases SEO
Google is the world's most powerful search engine, and its parent company Alphabet also owns YouTube. As a result, YouTube videos often appear at the top of search results for many terms.
If you create and upload video content to YouTube and put in the right keywords, you can significantly improve your SEO. This is a great way to get your business found.
- Raise the stakes
Much of digital marketing today revolves around creating shared content. Social media is very powerful because content can go viral if enough people share what they see. This allows you to expand your reach.
Video is one of the most viewed types of content When you create video content, people are more likely to share it with others, which gives your business more exposure.
TikTok has the highest engagement rate among all social media platforms. In fact, the average engagement rate on the platform in 2022 was 6.72%. Videos posted on the platform had an average view rate of 16.23% in 2022, a metric that measures the percentage of people who watched a given account's video on the platform.
- It's a great way to explain what you do
Video is a great way to explain what you do or what your product or service is. But sometimes it can be hard to describe the benefits of what you do in just a few words.
Video helps complement your words with visual cues and spoken word, making it easier to connect with your customers. For example, many companies today supplement traditional written instructions for assembling products such as furniture with step-by-step video instructions. It is a great addition for customers.
- Adds credibility
According to Julian Norchet, building trust and confidence is essential for any business. Today, consumers buy from companies they can trust, and video helps build trust among consumers.
Video content allows companies to put a face to their business. It is not just an institution, but it makes it easy to connect people. Customers can relate when they see and hear the people behind a business. This makes them feel more comfortable trusting the company with their purchase.
About Julian Narchet
Julian Narchet is a marketing and mass communications expert and communications graduate of the University of Miami. He has extensive experience in customer service, market research, academic research, research management, social media, public relations and event management. She is passionate about making a difference in the lives of others by partnering with non-profit and healthcare organizations.
(DaveDiscourse journalists did not participate in the preparation of this article. The information and opinions contained in the article do not reflect the views of DevDiscourse and DevDiscourse is not responsible for them.)
