Why now is the right time to push Web3 forward
More than ever, ad agencies and brands need help figuring out which parts of Web3 will transform their business. Marketers should also be aware of the pitfalls and benefits of metacommunities and cryptocommunities. Whether brands like it or not, their logos, icons, services, and products are included in the metaverse. Catch a glimpse of McDonald's after the Web3 enthusiast launched a project called McRTFKT earlier this year, which combined the fast-food chain and Nike's RTFKT into a surreal mix of digital art. The project was later shelved due to a lack of official support from both brands.
Brands and advertising agencies have hired Web3 and Metaverse experts to solve these complex questions
Web3 is not slow
Web 3 is more than a strategy. Consumers may be a little slower in transforming their entire lives into a digital world, but businesses are already there. Major automakers, financial institutions, retailers and others use the latest technologies in cloud computing, artificial intelligence and communications to maximize the efficiency of their operations, including advertising.
Last month, French automaker Renault Group announced a closer partnership with Google Cloud using technologies such as "digital twins", computer-aided replicas of real-world products and processes. In October, advisory group McKinsey released a report arguing that the digital twin is one of the first steps toward creating an “enterprise metauniverse.”
Who is the developer of Web3
An advertising agency, internet company, startup, brand or any visionary in the Web3 community deserves this honor. Advertising shows the age landscape. A Web3 pioneer can create digital clothing, schedule Fortnite concerts, run NFT-based loyalty programs, create stylish avatars, or collaborate with virtual influencers. A Web3 pioneer can specialize in augmented reality or artificial intelligence. Above all, the Web3 pioneer sees the potential to create next-generation brands with the technologies developed today.
