© NurPhoto Getty ImagesNurPhoto | Getty ImagesLinkedIn is the online "place" for professional networking. but why? Why do 830 million professionals in over 200 countries use the platform?
There's no easy answer, but there are several main reasons to use a LinkedIn marketing campaign: to grow your professional network, find high-quality leads, drive targeted traffic to your website, and share influencer content.
Knowing why you should use LinkedIn is a good start, but that's about it. A general approach cannot produce the desired result. You need to maximize your LinkedIn marketing efforts, and here are three top ways to do it.
Related: 7 Ways to Use LinkedIn to Grow Your Brand
Ask your team for help
You may seem like a great person on LinkedIn, but there's no reason to stop there. Get your team involved. As an advocate for the most trusted and trusted brands, you can increase your daily reach in minutes.
Be sure to update all employees' profiles to reflect their position in your organization. Request to subscribe to your business page. Encourage them to share personal and brand-related news. And of course, support their efforts to provide value to their audience.
Another idea is to create a LinkedIn group related to your industry. This is a win-win. It's a place for your team to share news, tips and advice, building an audience you can tap into in the future.
If resources allow, hire a freelancer or contractor to manage your LinkedIn marketing strategy. With special attention, this person can make a bigger impact in less time. It's optional, but keep it on your radar.
Related: 8 Tips to Grow Your LinkedIn Business
Post relevant and relevant content consistently
A social network with a lot of users is bound to produce a lot of low-quality content, but you don't want to be part of that group. Be part of a team that consistently publishes relevant, meaningful and useful content. This is how they stand out from the crowd.
Creating interesting content is a process of trial and error. It takes time to identify your audience's needs and find a pace that works for you, so don't jump in too quickly. It may take days, weeks, or months to achieve your initial content goals.
Increase your chances of success;
- Continuous content sharing (1x per day, 2x per day, 5x per week, etc.)
- Print special information (not reused)
- Track what works and what doesn't, and adjust.
Also remember that publishing original content is only one part of the puzzle. It's good practice to engage with your audience in the comments section of their articles. Share your thoughts, answer questions, and if necessary, send direct messages to continue the private conversation.
Don't bite off more than you can chew in the beginning. Begin to slowly establish yourself and better understand the needs and wants of your audience. Once you get comfortable, increase your content production without sacrificing quality. A slow and steady climb is the best approach.
Related: Navigating Big Change: Why Your Employer Brand Is Key to Recruiting Talent
Get serious about content analysis
That one word - analytics - can mean the difference between success and failure on LinkedIn. Content creation is just the beginning. It's important to know what resonates with your audience. This allows you to constantly adjust your strategy to reach a larger audience and attract attention.
You can view analytics for all LinkedIn content, including short messages, articles, videos, images, polls, and events. This data includes:
- the bride
- opening
- Demographic perspectives
- Item performance
- Video performance
This information is important to understanding the impact of your content on your audience. Soon, you'll have the data you need to decide which type of content gets the best response. You can then create additional content that matches what you've created so far.
While it's important to take LinkedIn content analytics seriously, don't let it cloud your vision. Figure out what's most important to you, such as building industry relationships or generating leads, and create content that drives you in that direction. Vanity measures make you feel good, but they don't always have the expected impact on your bottom line.
Related: The perceived power of LinkedIn content creation
Reuse your LinkedIn content
The tips above will help you improve your LinkedIn marketing, but you can do more. This is a good starting point for growth in other platforms and channels that marketers can use to their advantage.
Examples include repurposing content to post on Twitter and Facebook, using it as the basis for blog content, or distributing a weekly flyer to your mailing list. When you reuse content, you give it new life. This way, you will take the necessary steps to build your credibility and promote your brand on other platforms.
