Companies can increase investment in advertising and digital platforms to capitalize on the region's e-commerce potential by reaching out to residents who spend more time online, according to the Singapore Salary Guide 2023 by recruiting firm PERSOLKELLY. Partnership with Skills Future Singapore.
A recent report by Google, Temasek, Bain & Company states that Singapore's digital economy will grow by 22% to reach US$18 billion in 2022 and reach approximately US$30 billion by 2025. Growth will depend on e-commerce. The largest digital sector is expected to reach $11 billion by 2025.
As the economy reopens into the post-pandemic era, skilled sales and marketing professionals will play a critical role in raising awareness and demand for products and services, maintaining customer loyalty and driving growth for businesses of all sizes, PERSOLCELLY says.
The top 10 most in-demand skills for sales and marketing professionals include communication, Microsoft Office Suite, creative thinking, brand management, market strategy, digital marketing management, and research. By the end of the year, find out how much you should be earning as a sales and marketing professional in Singapore by 2023.
Singapore's labor market continued to improve in the first quarter of 2022, with overall employment rising to 42,000. The employment rate of the population exceeded the pre-pandemic level, 3.9% higher than in December 2019, while the unemployment rate continued its downward trend. pandemic level
Singapore saw growth in growth sectors such as financial services, information and communications, professional services, and health and social services among permanent workers. However, according to PERSOLKELLY, the consumer sector has seen a downturn, mainly as seasonal temporary workers hired to celebrate the end of the year leave in the next quarter.
The number of vacancies continued to grow and reached 126,100 in the second quarter of 2022. With the decrease in the number of unemployed and the increase in the number of vacancies, the vacancy ratio has reached a higher level than in 1998.
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