- Female entrepreneurship takes center stage as Zayed's latest graduate series pursues their digital marketing ambitions through Zayed University's Education for Employment partnership program and Alumni Chapter, supported by Boeing.
DUBAI, United Arab Emirates - Education for Employment (EFE), in association with Boeing and Zayed University Graduate Department, celebrates the successful graduation of the fifth group of Emirati entrepreneurs of its prestigious digital marketing program.
Launched in 2020, the program has qualified 86 young women to date with the aim of providing graduates with the digital marketing skills they need to enter the world of e-commerce and realize their entrepreneurial ambitions.
Designed for aspiring entrepreneurs, freelancers, job seekers and future leaders, the 22-hour online course follows an engaging and innovative curriculum that focuses on a number of core e-marketing disciplines, including marketing plan development. , strategic analysis and research development market. . . Techniques, product or service positioning, competitive analysis, promotional tools and social media strategies.
Speaking of the importance of this project for the UAE, EFE CEO Dima Najim said: “We have so many young female talents in the UAE and their leadership has put women's empowerment at the forefront of economic development. In today's increasingly digital world, successfully running a business in a knowledge-centric society and seizing online opportunities requires dynamic 21st century skills.
“Graduates accepted into this program represent the next generation of successful people who already own a business or startup and want to take it to the next level. Past graduates have done great things. "
Said Dr. Khalid Al Khazraj, vice president of Zayed University. "Our partnership with EFE and Boeing includes the long-term goal of certifying our graduates with the appropriate education and key tools needed to enter the private sector, which in turn is an additional strategy. Youth Empowerment. is on the agenda and is one of our key performance indicators at Zayed University. "
At Boeing, we are committed to empowering women to fulfill their business ambitions in every aspect of starting a new business. Adopting a digital-centric mindset is the way to go and we are proud to support success-focused programs. We congratulate graduates and encourage more graduates to apply to a program that is vital to the startup ecosystem in the UAE, "said Kuljit Gatha-Aura, president of Boeing Middle East, Turkey and Africa (META).
Participant Asma Hamed noted, “This course motivated me and gave me the confidence to start my own business. It also provided me with all the knowledge and fundamentals needed to make this company successful, profitable and sustainable. "Asma graduated in 2021 and has always dreamed of starting her own business. She started @pitterbatter online (on Instagram) an online bakery. which sells cakes, pastries and brownies. He adds: "Innovation and thought are the key elements of a successful company. Discipline and determination are important because every company has its ups and downs; Therefore, giving up too soon will not lead to success. "When he started his business, he was very creative, adding:" Innovation is an important element, offering a new creative product or service to the public will attract more attention and success. commercial. bring So it's very important to think outside the box. " Finally, Asma Education For Employment thanks Zayed University and Boeing and encourages young people who want to start their own business but don't know where to start to explore enrolling in EFE training courses.
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Information on Employment Education (EFE).
Education for Employment (EFE) is a leading youth employment organization with a mission to transform the future of young people in the Middle East and North Africa through decent work. Since 2006, EFE's local branches in Egypt, Jordan, Morocco, Palestine, Tunisia, Algeria, Saudi Arabia and Yemen, along with support centers in the United States, Europe and the United Arab Emirates, have joined forces to serve beyond 150,000 young people. to connect with the world. The initiative has also supported over 3,200 companies by providing access to the emerging talent they need to grow. More than 55% of EFE graduates are young women, reflecting EFE's focus on supporting women's entry into the world of work.
For more information, visit www.efe.org
About Boeing.
Boeing is the world's largest aerospace company and a leading manufacturer and provider of commercial aircraft, defense systems, aerospace and security aftermarket services. As the largest US exporter of manufactured goods, the company serves airline, US, and federal government customers in more than 150 countries. Boeing's specialized products and services include commercial and military aircraft, satellites, weapons, defense and electronic systems, launch systems, advanced information and communication systems, logistics and performance-based training.
Boeing's relationship with the Middle East dates back to 1945. Since then, Boeing has established a number of offices in the region, first in 1982 in Riyadh, then in 1999 a dedicated Boeing office for Defense, Space and Security (BDS) in Abu Dhabi. . regional headquarters in Dubai in 2005 and regional headquarters in Dubai in 2005. headquarters in 2010. New headquarters in Doha. Additionally, Boeing has a field service team in the region and two aircraft parts distribution centers in Dubai.
For more information, please visit: www.boeing-me.com, www.boeing.com or follow us on Twitter @BoeingMidEast.
Zayed University.
Zayed University is a national and regional leader in educational innovation. Founded in 1998 and proud of the name of the country's founder, the late Sheikh Zayed bin Sultan Al Nahyan, this flagship institution lives up to the president's high expectations. Currently, Zayed University has two modern campuses in Dubai and Abu Dhabi that host national and international students.
Zayed University is recognized globally as a leading university in the region for excellence in educational innovation, research and development of student leaders who meet the country's changing needs for economic, social and cultural advancement.
The university offers a diverse and internationally recognized undergraduate and graduate program that offers an engaging and inclusive student experience. Our graduates are ready to contribute and promote the social and economic well-being of the people and the profession of the UAE.
The university produces top-notch graduates in an innovative and supportive learning environment who demonstrate academic excellence and leadership qualities.
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