NEW YORK, Aug. 23, 2023 -- (BUSINESS WIRE) -- Gain Theory, a global performance consulting and marketing forecasting firm accelerating growth for ambitious brands, has been named a leader in Forrester Wave™: Measurement and Optimization of marketing. Third quarter of 2023.
According to Forrester's report, “Gain Theory stands out for its impressive services and deep experience in the advertising ecosystem…Gain Theory stands out for providing high-quality services for idea generation and analysis of future business opportunities. Investments in marketing”. Of note is Gain Theory's innovative plan, which according to the Forrester report is “...characterized by a focus on building next-generation business models, creative optimization ideas, and the use of GenAI to enable the platform .”
For the Forrester Wave™ report, Forrester ranked the top nine vendors for measuring and improving marketing based on 38 criteria in three categories: current offering, strategy, and market presence.
The theory of merit received the highest score in all three categories of 17 criteria. For example, in the “Current Offerings” category, it received 5 out of 5 points for the following criteria: “Strategic Marketing Mix Analysis”; “Improve Marketing and Budgeting”; “Knowledge-Based Business”, “Model and Value Testing”; “external and private data”; and a global partnership. In the "strategy" category, profit theory fared better, in the "innovation" category; "Roadmap", "Talent Strategy" and "Flexibility and Transparency of Prices" criteria .
Gain Theory also received top marks for Dashboards, Marketing Reports , Collaboration, and Marketing Planning and Activation . Forrester reports: “Many customers have indicated that they chose Gain Theory because of its technological flexibility and access to information. They especially like the ease of use, the opportunities for collaboration, and the planning and activation of the platform.”
Forrester's report also notes that " global organizations with multiple brands, large marketing and media budgets, and partner teams around the world should consider making play money ."
Manjiri Tamhan, CEO of Gain Theory Global, said : " Our goal is to give our clients the confidence to make faster and smarter decisions to maximize return on existing investment and create compelling business cases for additional investments that drive future ones." . In the past, we have managed to generate $1.6 billion in value. We believe the Forrester Leader designation validates the value we offer and is valued by customers who rate us 9/10 and trust us to achieve their goals. General objectives of marketing effectiveness.
On the theory of profit
Gain Theory is a leading global marketing forecasting and performance consulting firm dedicated to accelerating the growth of ambitious brands. Our mission is to give our clients the confidence to make better, data-driven investment decisions. Through highly-skilled consulting, unique partnerships, and proprietary technologies, we deliver award-winning solutions that deliver results. As a member of the WPP network, Gain Theory has unparalleled access to a wide range of industry-leading data, experience and tools, creating a truly unique offering in the industry.
Gain Theory is an agency of WPP (NYSE: WPP).
www.gaintheory.com
Linkedin: https://www.linkedin.com/company/gaintheory.
Tenth: https://twitter.com/gaintheory
YouTube: https://www.youtube.com/@gain_theory
See original on Businesswire.com: https://www.businesswire.com/news/home/20230822720618/en/
contacts
For press inquiries please contact:
claudia sistini
Global Marketing Director, Utility Theory
claudia.sestini@gaintheory.com
