The Partner Badge is awarded to companies verified by Meta for their high technical performance and quality of service.
Pecan AI, a leader in AI-powered predictive analytics for business analysts and teams, today announced that it has become a Meta Business Partner. This achievement reflects Pecan's rich experience in marketing mix modeling (MMM) and marketing campaign measurement using machine learning.
This recognition is given only to companies selected by Meta as trusted experts who provide their customers with first-class technical knowledge and quality service. Only a select few companies have achieved this level of Meta recognition, which makes this achievement all the more remarkable at this stage of Pecan's growth.
Measure marketing success in the meta meta and beyond
Pecan's marketing mix modeling and predictive analytics capabilities provide marketers with a complete set of tools to measure and improve marketing performance. These features help brands unlock the full potential of their descriptive ad campaigns.
Meta Business Partners are experienced Meta employees who can lead their clients to effective growth. They can also use exclusive login resources to help advertisers achieve optimal campaign results. The Meta Business Partner badge requires an overall evaluation against strict criteria.
Metrics Specialist Meta Business Partner specifically notes that the pecan:
- Provides knowledge, experience and resilient solutions using best-in-class measurement methods.
- Comply with identity policies, global regulations, and industry best practices.
- You have a strong and broad analytics activity to serve the advertising community.
“Today's marketers are forced to achieve complex goals with fewer resources,” said Zohar Bronfman, CEO and co-founder of Pecan. “The Meta channel is an important marketing channel for many companies and we are delighted to be recognized as a valuable partner for them and their advertising clients. We hope to help more marketers make better decisions about budgets and campaigns using AI predictions.
Pecan covers the full range of measurement and optimization needs of marketers: understanding channel performance and optimizing budget allocation through machine learning-based marketing mix modeling, selecting campaigns based on expected lifetime value for customers, and optimizing individual campaigns with predictive analytics.
Resellers interested in these features can find Pecan in the partner descriptive directory.
To learn more
To learn more about Pekan's predictive analytics solutions for marketing, revenue, operations, and other business units, visit:
https://pecan.ai
About Pecan AI
Pecan, founded in 2018, is a low-code predictive analytics platform that makes predictive modeling accessible to teams without hiring data scientists. With Pecan, companies can use customer and transaction data to accurately predict customer behavior, improve marketing budget allocation, and improve marketing campaigns and other business outcomes. Pecan automates data preparation, model building and deployment through an easy-to-use interface. Using thousands of models deployed in production, Pecan generates over 30 million predictions per day that generate billions of dollars in revenue for clients of all sizes in fintech, insurance, retail, consumer products, mobile apps and consumer services. Learn more at www.pecan.ai.
