Dana White never walked. Now he has his sights set on the NHL.
Appearing in a video with Nelk Boys that has millions of followers on social media, the UFC president criticized the NHL for its outdated marketing philosophy and protested the league's failure to negotiate a potential deal with Nelk Boys.
"The hell out of them. They're all old, stupid people and they don't know what's going on," White said of the NHL generation and how to reach them. Something like that...
"So all these people are talking bad," White said. “You know, they're all stupid old reporters. Does the NHL need the Nelk Boys? No problem, I have it.
Citing some statistics that show where the NHL falls, White pointed out how his new Power Slap promotion has been successful thanks to viral content, garnering 90 million video views compared to just 25 million at the NHL conference. . final. last month.
Dana White (left) spoke quickly about NHL marketing technology. (Photo by Reuters, Getty)It's unclear when the video was shot, but the timing was interesting considering the US rankings for the Stanley Cup Final were released earlier this week, and according to Daily Faceoff's Matt Larkin, Game 5 between the Vegas Golden Knights and Florida Panthers will be the "decisive Cup matchup in 30 years." was the youngest in attendance.
Larkin:
The series averaged 2.6 million viewers for the Colorado Avalanche and Tampa Bay Lightning, down 43% from 4.6 million last season.
However, ratings rose during the regular season and the previous three rounds of the playoffs. The NHL reported a 19% increase in games on ABC from last year, so the latest Stanley Cup numbers may be a reflection of two small-market teams lacking a national audience.
