There is no business without customers . So how do you attract new customers to your startup or retain existing customers? The answer is simple: growth marketing.
As a growth marketer who has honed these skills over the past decade, I've taken countless courses and can confidently say that hard work is the best way to learn the skills you need to succeed in this profession.
I'm not saying you should immediately join a Series A startup or get a growth marketing role at a large company. Instead, I've detailed how you can teach yourself growth marketing in five easy steps:
- Landing page setup.
- Start a paid acquisition channel.
- Start an email marketing campaign.
- A/B testing growth experience.
- Decide which criteria are most important to your startup.
In part three of my five-part series, we'll learn how to set up email marketing to move customers through your funnel and increase conversions. For this entire series, we assumed we were dealing with direct sales branded sports supplements (DTC).
It is very important to filter as many user segments as possible because we need to make sure we are sending the right message to the right consumers.
Even if you have the highest quality products and amazing product market fit, you're leaving a huge drain on your back if you don't take advantage of email marketing. You can think of email marketing as a way to plug the hole where consumers are leaking through the various stages of your funnel.
Our sports add funnel will seem simple compared to asking someone to sign up to drive with Uber. I'll show you what these two funnels look like below.
Sports Insert Funnel:
About Drive Funnel. View Ad > View Site > Enter Email > Basic Identity Questions (eg Date of Birth) > Sensitive Identity Questions (eg Driver's License, Social Security) > Allow KYC Background Check > Download Mobile App > Complete First Trip.
As the funnel becomes more complex, so does the likelihood of leakage and the opportunity for email marketers to turn it on.
For our sports app, I start with three automated email campaigns:
- Consumers who entered their email address but did not make a purchase.
- Consumers who added payment/shipping information but did not complete the purchase.
- Consumers who bought something but didn't buy again within 30 days.
