FreightWaves expects 2023 to be a difficult year for freight sales as freight rates decline due to lower demand. It's time to update the 2019 shipping cap playbook.
On Thursday, FreightWaves hosted the Sales & Marketing Summit, a one-day virtual event featuring the best technology strategies and innovations to help you survive and thrive in 2023.
The world's leaders in freight sales and marketing - those who have been at the forefront of cold calling, customer acquisition, account management and more. - share their successes and learning opportunities.
Here are some things we learned.
The evolution and new frontiers of marketing
Mickey Cloud, CEO of The Sasha Group, joined us to discuss the evolution of marketing. We look at trends related to the pandemic, the rise of new social media platforms, and what businesses and brands can do to navigate these different options.
Digital supply chain technologies. strategies and solutions
Intellias VP of Supply Chain and Logistics, Michael Billar, discussed the evolution of TMS and digital supply chain technology from visibility to real-time supply chain mapping. And we look at what the future may bring and how to prepare for it.
10 Virtual Selling Tips Guaranteed to Accelerate Your Profits!
Lauren Bailey, founder and president of Factor8, offered advice to logistics sales reps on how to create a positive customer experience from the very first call. Bailey also detailed sales statistics so managers could better understand the sales cycle and develop strategies to close deals whether the market was active or not.
Sales superpowers. Unlock LinkedIn's potential
There is so much to consider when it comes to social media that using it as your primary form of marketing can seem like a huge risk. FreightVana's VP of Business Development Lars Ward and Mary O'Connell discussed LinkedIn's holistic approach and how it's more than just sharing information about important events.
How to maintain message consistency when your brand is broad
Kayleigh Nix sat down with Ryder's Victoria Miklavsic to discuss how to optimize marketing messages in a business as diverse as Ryder's.
Build an average marketing plan
A one-person marketing team is a great job in a growing business. The same goes for creating a marketing campaign that will place a 3PL in the top 10. Casey Shaffer, CEO of Sunset Transportation, shares how she turned a one-person business into a team that maintains high quality standards.
So you want to start a podcast?
FreightWaves' Kayleigh Nix spoke with Digital Dispatch founder Blythe Brumleave about the ins and outs of starting a podcast, growing your audience and turning words into revenue.
Digital marketing in transport
What sales and marketing lessons were learned in 2022 and what does 2023 hold? Ed Burns of Burns Logistics spoke about the generational shift in sales and the importance of marketing in the coming year.
Tips for selling in a bear market
Nick Dangles, co-founder of Kinetic, discussed the different aspects of sales in a recessionary cycle. Dangles will also look at what kind of structure and strategy is needed in the coming years.
Build and measure analyst relationships
In this conversation, LeadCoverage Co-Founder and Chief Content Officer Will Haraway explained the importance of building relationships with analysts, access to industry research groups like Gartner, Sparks, and more. He also described how to measure the success of those relationships over time.
