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Are you struggling to meet your digital marketing needs? You're not alone. Small businesses and entrepreneurs are often so busy that they don't have time to focus on their marketing efforts.
No worries ! There are ways to automate your digital marketing so it doesn't take up all of your time.
As a digital entrepreneur and marketing coach who has been building businesses online for the past decade, I've learned exactly how to save you 20 hours a week by automating your digital marketing processes, and I'm here to teach you. By implementing the following three automation strategies, you can free up valuable time to focus on other aspects of your business. Beginning!
Related: How to Build Digital Marketing Momentum in 2023
1. Social Media Marketing Automation
Automating your social media marketing is one of the quickest and easiest ways to save time on digital marketing. There are many tools to help you schedule posts, track engagement, and more.
At the beginning of each month, create a calendar by planning 30 days of social media content ideas. For example, you should vary your content type for each day of the week (e.g. educational, entertaining, inspirational, tips and tricks, storyline, etc.). This makes content creation easier for you and your team and helps keep your social media audience engaged and interested in your posts.
Just as manufacturing facilities optimize operations by combining production processes, the same method should be applied to your marketing efforts. Instead of creating marketing content from scratch and posting it to social media every day, spread out your workload by creating content in one session, and then schedule your posts throughout the week. This makes your work easier and saves you a lot of time to devote to other areas of your business.
When capturing videos or photos for social media, try to capture a variety of content that can be reused and used across different posts. This reduces content creation time as you use one plan for multiple content items.
You can also share UGC (User Generated Content) with your company's products or services (from hired content creators or actual customers), showing social proof while providing you with easy-to-use original content that gets published and doesn't require any additional work. effort on your part.
In addition to these time- and energy-saving social media marketing tips, you can reshare posts from months ago. For example, if you have a popular Instagram post that got high engagement at least 3 months ago, repost it with a slightly different caption. This will drastically reduce your content creation time, which will help you attract more new subscribers interested in your business.
RELATED: The 12 Most Important Questions Every Business Owner Should Know About Facebook Ads
2. Automate email marketing
Automating your email marketing is a great way to save time and increase efficiency when communicating with your customers and prospects. You can use an email automation platform like Flowdesk, Mailchimp, or Constant Contact to create automated campaigns that send personalized emails to your subscribers based on their preferences and needs.
For example, creating a scheduled serial workflow that sends directly to people who subscribe to your email list is the best way to streamline your email marketing process. It's important to segment your audience lists to streamline your messaging workflow so you know where each person is in the customer journey.
For example, if someone subscribes to your mailing list by signing up for a lead magnet (like a free ebook), you should add them to your coldlist (since they will still discover your business). That way, you'll become familiar with email before you sell your products or services.
Conversely, if you build an audience list with past customers, you can offer them reward-based promotions (like special thank you coupon codes) to entice them to buy again.
As you can see, setting up audience lists makes it easy to create tons of automated emails that drive brand awareness, boost sales conversions, and encourage repeat purchases.
Also see: Why email marketing is better for your business than social media
3. Implementation of content editing tools
Content filtering is another great way for entrepreneurs and small business owners to save time with digital marketing. By using a content management tool like Buzzsumo or Curata, you can find and share relevant content in your industry without spending hours trawling through articles and resources. Content discovery tools make it easy to find the best content for your audience, save it for later use, and share it on social media.
Not only can you share industry-related content, but you can also share inspirational quotes that will resonate with your audience. Suppose you sell beauty products for women. At this point, to quickly create a beauty image (even a photo will do), you might want to create a caption featuring a female icon (like Coco Chanel or Marilyn Monroe). Women are inspired by the inspirational messages of these characters and often engage with this content on social media (by liking, commenting and sharing). It's a simple and effective way to create content that gets results fast.
Here are some simple ways automation can help you save time in digital marketing. Implementing these strategies will allow you to focus more on other important business areas by increasing your company's brand awareness and finding new leads.
